It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

by Michael A. Aun, Jeffrey Gitomer (Foreword)

Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

Genres: Business

280 pages, Kindle Edition

First published January 13, 2011

Reviews

[AliceLid · Rating 2 out of 5]

Можна говорити про те що ця книга абсолютно пуста і містить безліч банальних та очевидних порад, стереотипів, дивної статистики із незрозумілих джерел. Але можливо навіть при всьому цьому вона б справила краще враження, якби в неї не був НАСТІЛЬКИ жахливий переклад. Це практично неможливо читати. Щиро сподіваюся що ні «Ранок» (і «Фабула» зокрема), ні інші видавництва, більше не співпрацюють з Тетяною Мухамедшиною, адже зараз навіть онлайн-перекладач перекладе з англійської значно краще. Обовʼязково ознайомтеся зі списком робіт цієї перекладачки та ніколи їх не читайте.

[Катерина Казакова · Rating 2 out of 5]

Самая бестолковая книга, что я читала по маркетингу. Информация знакома абсолютно всем, даже тем, кто продажами не занимается. А ещё, одни и те же «ключевые мысли» повторяются из раздела в раздел, что создаёт впечатление, будто у автора амнезия. Искренне выискивала плюсы, которые нужно взять на заметку, но в конечном счете только проплевалась.

[Monique]

this was interesting at the time I started reading, while I was doing a course in Retail, but interest waned dramatically when the course ended. I may pick this back up, but for now, there are better things to read.

[Kathleen Rainwater · Rating 4 out of 5]

A great book for any service organization. You can open it up at any page and get practical inspiring tips on improving your customer service. The chapters are short, easy to read and full of easily implemented advice.