Entertainment-Education

by Arvind Singhal, Everett M. Rogers

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

280 pages, Paperback

First published January 1, 1999

Reviews

[Clare]

found this when I was googling for information about 'The Archers' a soap opera I used to listen to on the radio in England. Now I listen to it on the internet. This book drew me in with all the case studies of different educational soap operas in England, Nigeria, Jamaica, Costa Rica, the Netherlands etc.