Everett M. Rogers
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Diffusion of Innovations
by
17 editions
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published
1982
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History Of Communication Study
4 editions
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published
1387
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Intercultural Communication
by
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published
1998
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Silicon Valley Fever
by
6 editions
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published
1984
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Communication in Organizations
by
2 editions
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published
1976
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Communication Technology: The New Media in Society
2 editions
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published
1986
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Silent Voices of World War II
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published
2005
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Communication Networks: Toward a New Paradigm for Research
by
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published
1981
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Communication and Development: Critical Perspectives
2 editions
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published
1976
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Edward T. Hall and The History of Intercultural Communication: The United States and Japan
by
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published
2002
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“Even though the software component of a technology is often not so easy to observe, we should not forget that technology almost always represents a mixture of hardware and software aspects. According to our definition, technology is a means of uncertainty reduction that is made possible by information about the cause-effect relationships on which the technology is based.”
― Diffusion of Innovations
― Diffusion of Innovations
“A technology cluster consists of one or more distinguishable elements of technology that are perceived as being closely interrelated.”
― Diffusion of Innovations
― Diffusion of Innovations
“While consumer innovations like mobile telephones or VCRs may require only a few years to reach widespread adoption in the United States, other new ideas such as the metric system or using seat belts in cars require decades to reach complete use. The characteristics of innovations, as perceived by individuals, help to explain their different rate of adoption.”
― Diffusion of Innovations
― Diffusion of Innovations
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