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Unlocking Generational CODES: Understanding What Makes the Generations Tick and What Ticks Them OFF

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Whether you’re a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y)l, this book will change how you perceive others and enhance your relationships with everyone you know.

Unlocking Generational CODES is the key to understanding the people around you—young and old and in between. Generational expert Anna Liotta takes readers on a journey of how members of each generation think, behave, and engage. Anna teaches you how to overcome the “generation gap” so you can effectively communicate and develop meaningful relationships with members of all the generations in the workplace and in everyday life.

You will

The five areas that make up Communication, Orientation, Discipline, Environment, and Success.
What defines each generation, including pivotal events and experiences that shaped it.
The truths and lies behind generational stereotypes.
How various generations define work ethic.
How technology can bridge or break down generational communication.
The secrets of selling products and services to the different generations.
What you need to know as a manager to find and retain new talent.
How to transform your knowledge about Generational CODES into success in business and life.

Unlocking Generational CODES will enrich your life as you finally come to “What Makes the Generations Tick and What Ticks Them OFF!”

210 pages, Kindle Edition

First published November 16, 2011

37 people are currently reading
103 people want to read

About the author

Anna Liotta

3 books

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Displaying 1 - 2 of 2 reviews
Profile Image for Katie.
567 reviews
July 20, 2019
I expected and wanted to like this book more than I did. The points made are mostly redundant with other articles I've read, and the editing, at least in this copy of the book, is awful. There were a variety of errors, from mute/moot to they're/their to conflicting information in a paragraph and table on the same page. It was distracting and undercuts the author's credibility. Some of the content is good, but I think it would be more useful in a more condensed format.
Profile Image for Ken Demaria.
8 reviews2 followers
October 19, 2019
the writing style is a little remedial, but the content is very good
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