Synectics: The Development of Creative Capacity

by William J.J. Gordon

This book is the exciting result of some fifteen years of experimentation in training creative capacity. It not only identifies the psychological processes involved in creativity but also explores the methods by which creative potential in individuas and groups can be stimulted and directed to the solution of specific problems. Synectics theory, which holds that creative efficiency in people can be markedly increased if they understand the psychological process by which they operate, is effectively demonstrated in dozens of case studies of groups in actual problem-solving sessions. With broad implications for the sciences, the arts, and education, Synectics has proven particularly meaningful and provocative to businessmen and executives whose livelihood depends on the development of new ideas.

Genres: Design

180 pages, Paperback

First published January 1, 1961

Reviews

[Aman Parnami · Rating 5 out of 5]

We all know about the positives of brainstorming in a group, but did you know that Synectics defines the process including the characteristics of people involved, the methods to apply to invoke creative output and such. It makes the act of creativity in a group setting concrete. The book is divided into 4 illustrative chapters full of practical advice and a fifth chapter which doesn't quite fit the bill. Anyways, it is an overall useful read.

[Ceydanur · Rating 5 out of 5]

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