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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.
In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
160 pages, Kindle Edition
First published July 30, 2013
338 people are currently reading
758 people want to read
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Displaying 1 - 22 of 22 reviews
June 16, 2015
nice Marketing tips explained in simple words....
July 2, 2016
This book gave me what I was looking for.
June 26, 2020
This was an alright introductory text to digital marketing, but something I should have expected was that not much of it will still be relevant. This is a field that changes constantly, let alone over 7 years, so I ended up skimming most of the chapters, skipping some parts altogether either because the information was outdated or because I didn’t find new information in them.
Nevertheless there is certainly some good info and tips in there for someone completely new to digital marketing, just make sure this is not all that you rely on.
Nevertheless there is certainly some good info and tips in there for someone completely new to digital marketing, just make sure this is not all that you rely on.
August 24, 2022
This is very fantastic book on Digital Marketing Techniques - I am the founder of Webpulse Solution Pvt Ltd, The Leading Web Designing Company & Digital Marketing Company in Delhi, India and I understand its important very clearly.
May 11, 2023
Digital Marketing! Today every person wants to become super fast in the digital field then he can run a business. I would like to inform you that if you want a become skilled then should take a demo from Creative Desk India.
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December 29, 2018
Good Intro
Digital marketing is a rabbit trail of goodies that will easily get the novice practitioner lost. This book gives 12 solid baseline items to focus on for the business owner or manager responsible for digital marketing elements but who is not a hard core digital marketer. Good Resource.
Digital marketing is a rabbit trail of goodies that will easily get the novice practitioner lost. This book gives 12 solid baseline items to focus on for the business owner or manager responsible for digital marketing elements but who is not a hard core digital marketer. Good Resource.
January 29, 2021
What Is Digital Marketing?
At a excessive stage, digital marketing refers to promoting delivered by means of digital channels reminiscent of search engines like google and yahoo, web sites, social media, e-mail, and cell apps. This book is very useful.
August 31, 2022
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June 15, 2018
Overall, its out of date as of now. They need to do a new edition.
March 21, 2019
Good to know ! for new digital marketer and biz owner
Good to know ! for new digital marketer and biz owner.
It describes digital marketing in simple way.
Easy for understand.
Good to know ! for new digital marketer and biz owner.
It describes digital marketing in simple way.
Easy for understand.
June 10, 2014
12 Things Every Business Needs to Know About Digital Marketing
About the Book
Several contributors have written chapters in this book covering areas from paid advertising, SEO, SMM, video and email marketing, responsive web design, mobile marketing, and analytic measurements. One of the key concepts is the digital royal family where content is still king, digital advertising is queen, mobile is prince, and social media is the princess. These four channels are the foundation of a full digital marketing plan. For most businesses, goals and objectives revolve around three categories of lead generation, brand awareness, and customer retention.
Take Away Value
Due to the overwhelming need to produce quality content, many businesses have been forced to turn into independent publishers, while social media acts as platforms to distribute content and build audiences into potential customers. Instead of defining the value of products and services as features, businesses need to focus on creating content that solves problems. Understand the challenges customers face, become a trusted source, keep writing fresh content and distribute it everywhere, channel potential customers, use marketing funnels, and make it easy to buy.
To analyze the ROI of the content being produced and the strategies in how and to whom it is distributed, businesses must measure everything. Identify goals and objectives, select strategies and tactics, explore new opportunities, and set metrics and targets. Three specific tasks to yield valuable information is market segmentation, persona development, and competitor analysis. Goals and objectives fall into three categories: lead generation, brand awareness and customer retention. Marketers look at web traffic, direct sales, sales lead quality, and customer feedback.
The book discusses web development with effective landing pages, responsive design, and conversion architecture as part of the lead generation process. People do not read, they scan headlines, images and bullet points, so design your web pages accordingly. Mobile marketing is essential as more people conduct searches on smartphones and tablets. Paid advertising and SEO work together. Prioritize a limited number of keywords for SEO for top organic ranking, then supplement with PPC advertising. Use bid optimization software to monitor bids and activity, and adjust individual keyword bids to remain competitive and fit within a given budget. Test everything. Test variations of ad titles, special offers, and calls to action. In targeting your ads, consider targeting geographic areas, site specifics, customer behaviors, and demographics.
Significant detail is given on different types of landing pages such as microsites, teaser pages, squeeze pages, informercial landing pages, and viral landing pages. A 25-point checklist is included for landing pages. It covers the advantages and disadvantages of in-house resources and outsourcing. Lots of details are given on social media and email marketing.
My Review
This book is a great resource for beginners to intermediate level marketing, and especially for small business owners. I believe some parts of this book will even be good for seasoned marketers as we all need reminders and to read a different perspective on things we may already be doing or partially doing. I think this book will be an excellent resource for small business owners who may not have a marketing team, and may not consider themselves marketing professionals, but in a position where they still need to know this information and do it. They will need to keep an open mind to get the most out of the advice in this book.
Digital Minds doesn't just tell you what you need to be doing, it explains why you need to do it and gives reasonable explanations behind the strategies and methods they suggest. For instance, it brings up the following points.
"Some traditional marketers feel that content marketing is giving away something for free with no return. But by producing content, your business becomes a reliable, trusted source of information, which is then associated with your products. A good reputation is priceless."
"Producing content and distributing it online is like being a keynote speaker at a conference full of potential clients--every single day."
Marketers can use these arguments and concepts when trying to convince reluctant management to move into a new digital direction. The book is full of these concepts to get your mind moving into a new area and give you nuggets of knowledge you can use in debates on marketing strategies.
I highly recommend Digital Minds if you are seeking to learn more about digital marketing.
About the Book
Several contributors have written chapters in this book covering areas from paid advertising, SEO, SMM, video and email marketing, responsive web design, mobile marketing, and analytic measurements. One of the key concepts is the digital royal family where content is still king, digital advertising is queen, mobile is prince, and social media is the princess. These four channels are the foundation of a full digital marketing plan. For most businesses, goals and objectives revolve around three categories of lead generation, brand awareness, and customer retention.
Take Away Value
Due to the overwhelming need to produce quality content, many businesses have been forced to turn into independent publishers, while social media acts as platforms to distribute content and build audiences into potential customers. Instead of defining the value of products and services as features, businesses need to focus on creating content that solves problems. Understand the challenges customers face, become a trusted source, keep writing fresh content and distribute it everywhere, channel potential customers, use marketing funnels, and make it easy to buy.
To analyze the ROI of the content being produced and the strategies in how and to whom it is distributed, businesses must measure everything. Identify goals and objectives, select strategies and tactics, explore new opportunities, and set metrics and targets. Three specific tasks to yield valuable information is market segmentation, persona development, and competitor analysis. Goals and objectives fall into three categories: lead generation, brand awareness and customer retention. Marketers look at web traffic, direct sales, sales lead quality, and customer feedback.
The book discusses web development with effective landing pages, responsive design, and conversion architecture as part of the lead generation process. People do not read, they scan headlines, images and bullet points, so design your web pages accordingly. Mobile marketing is essential as more people conduct searches on smartphones and tablets. Paid advertising and SEO work together. Prioritize a limited number of keywords for SEO for top organic ranking, then supplement with PPC advertising. Use bid optimization software to monitor bids and activity, and adjust individual keyword bids to remain competitive and fit within a given budget. Test everything. Test variations of ad titles, special offers, and calls to action. In targeting your ads, consider targeting geographic areas, site specifics, customer behaviors, and demographics.
Significant detail is given on different types of landing pages such as microsites, teaser pages, squeeze pages, informercial landing pages, and viral landing pages. A 25-point checklist is included for landing pages. It covers the advantages and disadvantages of in-house resources and outsourcing. Lots of details are given on social media and email marketing.
My Review
This book is a great resource for beginners to intermediate level marketing, and especially for small business owners. I believe some parts of this book will even be good for seasoned marketers as we all need reminders and to read a different perspective on things we may already be doing or partially doing. I think this book will be an excellent resource for small business owners who may not have a marketing team, and may not consider themselves marketing professionals, but in a position where they still need to know this information and do it. They will need to keep an open mind to get the most out of the advice in this book.
Digital Minds doesn't just tell you what you need to be doing, it explains why you need to do it and gives reasonable explanations behind the strategies and methods they suggest. For instance, it brings up the following points.
"Some traditional marketers feel that content marketing is giving away something for free with no return. But by producing content, your business becomes a reliable, trusted source of information, which is then associated with your products. A good reputation is priceless."
"Producing content and distributing it online is like being a keynote speaker at a conference full of potential clients--every single day."
Marketers can use these arguments and concepts when trying to convince reluctant management to move into a new digital direction. The book is full of these concepts to get your mind moving into a new area and give you nuggets of knowledge you can use in debates on marketing strategies.
I highly recommend Digital Minds if you are seeking to learn more about digital marketing.
October 21, 2018
Good to structure the understanding of digital marketing
With lots of information around I got stuck with clear understanding of what digital marketing could offer. This book is though not recent (2015) answers the basic by vital questions. Worth reading if you need to have a structure in your head before getting into more details elsewhere
With lots of information around I got stuck with clear understanding of what digital marketing could offer. This book is though not recent (2015) answers the basic by vital questions. Worth reading if you need to have a structure in your head before getting into more details elsewhere
November 19, 2014
Great book. I didn't know much about the topic before but I had to read it to increase my knowledge.
It has been very exhaustive, extensive and clear.
I feel I have learnt a lot and I have already started using many of the techniques and suggestions.
It has been very exhaustive, extensive and clear.
I feel I have learnt a lot and I have already started using many of the techniques and suggestions.
January 28, 2014
Nice book to read.
January 28, 2014
Interesting book to read.
February 2, 2015
Simple and objective, great content, especially indicated for small business owners.
August 19, 2015
Book gives good overview of modern world od digital promotion, describing all important channels and specifying distinctions among them. Good choise for beginner marketing professional
October 5, 2015
Good primer on Digital Marketing and the world of the internet and social media.
January 1, 2016
Very general
Very , very basic introduction to the topic. Information readily available in other blogs, etc. Could provide more info on a basic analytic toolkit.
Very , very basic introduction to the topic. Information readily available in other blogs, etc. Could provide more info on a basic analytic toolkit.
November 9, 2016
Was hoping for more.
February 19, 2018
A fast 360 view of digital marketing
This is a no-time-waste 360 degree view of the digital marketing world. The authors have squeezed what I needed to know in each chapter.
This is a no-time-waste 360 degree view of the digital marketing world. The authors have squeezed what I needed to know in each chapter.
April 1, 2019
This is interesting
This is an interesting read for everyone who works on line. You can take lots of information away from the book for your own business
This is an interesting read for everyone who works on line. You can take lots of information away from the book for your own business
Displaying 1 - 22 of 22 reviews