Steve Brown writes like he talks, clearly, easy to understand, and with authority. This book isn't deep, which is precisely why it's effective. Rather than trying to provide a textbook to make you a super duper speaker, he gives you what you need to get started, knowing if you can follow a few simple principles you will likely be well on your way to getting people to listen when you talk. Written in a conversational style, this is an easy read, yet you will feel like you've learned something.