The Time to Win: How to Exceed Your Customers’ Need for Speed

by Jay Baer

This is a 3-Pack of paperback books, not a single copy. I recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue. The key We care about time (and how we spend it) more than ever. Speed has always been an important part of the customer experience. But the research suggests it’s now the single most important component. Today, 2/3 of customers say that speed is as important as price. If you give your customers time, they will give you money. And if you cost your customers time, it will cost you money. And that’s why, instead of writing a full-length book that asks you to devote five or more hours to it, I’ve created this concise mini-book. This is truly The Time to Win. Business leaders have a massive opportunity to lean into speed and responsiveness throughout the customer journey, and use it as a competitive edge. You’ve no doubt heard the Good, Fast, Cheap – pick any two. Today, you can decide whether you want to be fast and inexpensive, or fast and high quality. But being fast is not optional. Because today, we interpret speed as caring, don’t we? If a business or organization (or friend, spouse, colleague, or offspring) responds more rapidly, we interpret that as them caring more about us and our issue. Which means that, in your business, if you can outperform your competition in responsiveness, you can gain and keep more customers than they do. In this short, but meaty book, I give you the 6-piece Time to Win framework. It includes specific recommendations–with examples–for how, why, when, and where to optimize your responsiveness inside your organization. I’ve trained thousands of business leaders on this framework, and it’s in use today in organizations everywhere who understand that The Time to Win starts….NOW.

72 pages, Perfect Paperback

Published January 1, 2023

About the author

Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.

He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.

His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.

A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.

A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.

Reviews

[Jay Thompson · Rating 5 out of 5]

Full disclosure: I've read all of Jay Baer's books, and his newsletters. I'm a big fan, but leave honest and (mostly) unbiased reviews.

The Time to Win is a "mini-book" but that doesn't mean that it's not well worth reading and digesting. There is more goodness packed into this hour-ish long read than you'll find in many lengthy business tomes.

If you run a business, it's a must read. If your employer has customers, it's a must read.

Just read it.

This review was based on a complimentary pre-release copy.

[Terra Fletcher · Rating 5 out of 5]

A minibuk on time! How perfect!

I'm partial to Jay but found easy-to-apply valuable advice in this quick and easy read. The suggestion on closing uncertainty gaps was one of my favorite points. He gives the example of the Domino's Pizza Tracker. No, we don't really need to know what step they're on with our pizza, but we love it! You'll enjoy this practical book.

[Kinsey Droege · Rating 4 out of 5]

I fully enjoyed this mini book as it takes a brief look into ideas you can implement in your business to win customers over every time! I’m excited to share these notes with the team.

We were grateful to hear Jay as a keynote speaker at a recent FASTSIGNS Outside Sales Summit!

[David · Rating 5 out of 5]

Easily read in one sitting. Brilliant message on speed in customer response. If you have or want a customer, this is a must read and a quick read.

[Ronald J. Pauleus · Rating 5 out of 5]

Nice and short little book. To the point and clear.

“If you give your customers time, they will give you money. But if you cost your customers time, it will cost you money.”