AdWords For Dummies

by Howie Jacobson

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Genres: Business, Technology, Reference

408 pages, Paperback

First published January 1, 2007

Reviews

[Jenny · Rating 3 out of 5]

This was very basic at times and I found the author's humor a bit annoying. Despite this, "Google AdWors For Dummies" gave me a introduction into the subject and told me what I needed to hear. So, 3 stars all in all.

[Muhammad Qamar Shafiq · Rating 5 out of 5]

A detailed book about Google AdWords. A lot of optimization ways possible, some of them are discussed.
A copy of this book is available for free on my blog.
Google Adwords FOR dummies by Howie Jacobson

[Mark · Rating 4 out of 5]

This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about "Brand" Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar with the old adage "I know I'm wasting half of my advertising budget, I just don't know which half". This book, along with the AdWords platform solves that problem.

If you can play fantasy baseball you can run an AdWords account.

I really liked the example on page 20 that walks you through all the numbers and acronyms with a real world example. I guess the only down side was the free $25 Adwords gift would only work with new accounts.

[Robert Saunders · Rating 4 out of 5]

Helpful for promoting my business online, and for making my business promoting online. Yes, that's what I menat to say. :-) Plus I keep in contact with the author.

[Mo · Rating 5 out of 5]

This was so well written... I have had a hard time with Adwords and Howie Jacobson, PhD did an amazing job with humor and great examples on how to make Adwords work for me!
Thanks Howie!

[Aaron Slack · Rating 4 out of 5]

A very detailed look at a complicated subject. Four stars instead of five because the organization seemed a bit confusing.

[Ben Donahower · Rating 4 out of 5]

Good AdWords overview.

[Robert · Rating 3 out of 5]

Will get you started.

[Glenn Schmelzle · Rating 3 out of 5]

An alright primer on PPC.