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Crisis, Issues and Reputation Management
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.
Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.
Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.
Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.
Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.
Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.
Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.
Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.
Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.
- GenresNonfictionBusiness
280 pages, Paperback
First published March 28, 2014
2 people are currently reading
48 people want to read
About the author
Andrew Griffin
3 booksThere is more than one author with this name
Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.
Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.
Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.
Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.
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Displaying 1 - 2 of 2 reviews
March 3, 2022
Very good book on crisis management, clearly written and with a solid understandable structure. The author presents a decent series of cases to exemplify how a crisis should (and should not) be managed. Definitively a good manual to keep aside when redesigning /testing / improving your ERO (I am taking the broadest fishnet here)
June 8, 2015
This is a good book for a basic overview of reputation management. I would recommend it as the CEO of http://repairbadreputation.com/ as an excellent resource.
Displaying 1 - 2 of 2 reviews