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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience
YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.
LEARN HOW TO:
This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.
YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
LEARN HOW TO:
This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.
YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
- GenresBusiness
256 pages, Paperback
First published January 1, 2013
6 people are currently reading
57 people want to read
About the author
Jason Miles
40 books42 followersJason Miles is ranked as Udemy's most popular e-commerce instructor.
In 2008 he co-founded Liberty Jane®, a digital publishing company located in the Seattle area. With over 3.3 million digital guidebooks downloaded to date, the company uses social media extensively to promote their primary e-commerce site, www.pixiefaire.com. Pixie Faire ranks in the top 1/10th of 1% of all Shopify sites based on worldwide site traffic and has been featured by Shopify.
In 2010 he co-founded Sew Powerful, www.sewpowerful.org, a charity focused on combating extreme poverty in Zambia. They do that by creating jobs for parents, that produce purposeful products designed to help children achieve academic success. Products like school uniforms, reusable feminine hygiene pads, soap, and food for school lunches.
Jason has a Masters Degree in Business Administration with an emphasis in International Non-Profit Management, and undergraduate degrees in both Organizational Management & Biblical Studies. He has the honor of serving as an Adjunct Professor in The School Of Business Management at Northwest University, where he formerly served as Senior Vice President of Marketing, Human Resources, and Fundraising.
You can follow Jason on Twitter and Instagram @mrjasonmiles, https://www.instagram.com/mrjasonmiles/ and on his blog at www.winningonshopify.com
In 2008 he co-founded Liberty Jane®, a digital publishing company located in the Seattle area. With over 3.3 million digital guidebooks downloaded to date, the company uses social media extensively to promote their primary e-commerce site, www.pixiefaire.com. Pixie Faire ranks in the top 1/10th of 1% of all Shopify sites based on worldwide site traffic and has been featured by Shopify.
In 2010 he co-founded Sew Powerful, www.sewpowerful.org, a charity focused on combating extreme poverty in Zambia. They do that by creating jobs for parents, that produce purposeful products designed to help children achieve academic success. Products like school uniforms, reusable feminine hygiene pads, soap, and food for school lunches.
Jason has a Masters Degree in Business Administration with an emphasis in International Non-Profit Management, and undergraduate degrees in both Organizational Management & Biblical Studies. He has the honor of serving as an Adjunct Professor in The School Of Business Management at Northwest University, where he formerly served as Senior Vice President of Marketing, Human Resources, and Fundraising.
You can follow Jason on Twitter and Instagram @mrjasonmiles, https://www.instagram.com/mrjasonmiles/ and on his blog at www.winningonshopify.com
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Displaying 1 - 8 of 8 reviews
January 4, 2014
I read this book looking for more marketing choices for on of my clients. I have used Youtube for researching new products before puchasing them and so does a huge portion of the population. I had no idea how to use it for promotional purposes. I was excited to find this source and was not disappointed when I finished reading it.
The author writer from his first hand knowledge. His family's business journey through the process of making the videos, acting, writing, what worked, what didn't, building loyal followers and much more. There is even information on camera shyness. The tools are here to get any business up and started.
I plan on recommending this book to my customers as another tool in their marketing portfolios. I also plan on picking up a copy for my teen children to help them sell their own products. I found it easy to understand and quick to read, and it answered my questions.
The author writer from his first hand knowledge. His family's business journey through the process of making the videos, acting, writing, what worked, what didn't, building loyal followers and much more. There is even information on camera shyness. The tools are here to get any business up and started.
I plan on recommending this book to my customers as another tool in their marketing portfolios. I also plan on picking up a copy for my teen children to help them sell their own products. I found it easy to understand and quick to read, and it answered my questions.
May 6, 2019
As the first YouTube marketing book I've ever read, I do not have anything to compare it to. I have read marketing books, but nothing specifically on online marketing. So with that out of the way, I did like this book even though it is a bit dated, YouTube has changed quite a bit since this book was published just to give some context.
This book comes at YouTube from a business stand point. The author refers to using it from a corporation view point, or to promote your business. It is not how to do YouTube for a living, or how to make any specific channel. It is more as how to use YouTube as part of your business.
Having said all that, there is some good information here: what types of videos to use, what style of videos to use, upload schedules, how to run a giveaway, and how to build your subscriber base. Take some things with a grain of salt, as parts of the book refer to YouTube features that are unavailable or have changed and don't work the same.
This book comes at YouTube from a business stand point. The author refers to using it from a corporation view point, or to promote your business. It is not how to do YouTube for a living, or how to make any specific channel. It is more as how to use YouTube as part of your business.
Having said all that, there is some good information here: what types of videos to use, what style of videos to use, upload schedules, how to run a giveaway, and how to build your subscriber base. Take some things with a grain of salt, as parts of the book refer to YouTube features that are unavailable or have changed and don't work the same.
June 29, 2024
outdated. still contains gems
April 23, 2014
Mr. Miles has extensive experience marketing with YouTube. He uses YouTube to market his family's small business and he is on the marketing team at a Christian university.
The following topics are explored in this book:
•Why YouTube is a huge opportunity for businesses.
•Why companies frequently fail at YouTube marketing.
•Some effective styles of video making.
•How to get your videos done quickly and easily.
•How marketers are creating massive followings on YouTube.
•How you can advertise on YouTube to drive traffic to your site.
•How to monetize your YouTube videos.
This book uses research, case studies and interviews to present valuable information on using YouTube as a marketing tool.
I chose this book because I am a YouTube FANATIC! I started a lifestyle channel on YouTube in 2007 as an online journal to document the places we visited and the activities we were involved in. This channel now has 460 videos and over 1 million views!
I was hoping to learn some new nuggets of wisdom to improve my YouTube Channel and I was not disappointed. Mr. Miles presented information that is helpful for the individual or small business users as well as large organizations.
I really liked the interviews that he used in this book. I was especially impressed with the social media director at Bishop T.D. Jakes' church in Dallas, Texas.
This interview explained why it is important to create "Playlists" on your channel. A Playlist organizes your videos into different subject categories so that people can find the videos they are interested in without having to browse through your entire collection.
I was also very interested in the contests that Mr. Miles created on YouTube to build a following on their Liberty Jane Clothing channel. This book provides many tips to use in developing contests that will attract hundreds of participants.
Mr. Miles emphasizes that YouTube is a social media platform and it should be used to engage with viewers. This is an effective way to gain subscribers and keep viewers coming back for more.
This book provides information that you can use to make your video marketing plan work for you. The information is up-to-date, practical and creative. I highly recommend this book to YouTube newbies as well as experienced marketers.
The following topics are explored in this book:
•Why YouTube is a huge opportunity for businesses.
•Why companies frequently fail at YouTube marketing.
•Some effective styles of video making.
•How to get your videos done quickly and easily.
•How marketers are creating massive followings on YouTube.
•How you can advertise on YouTube to drive traffic to your site.
•How to monetize your YouTube videos.
This book uses research, case studies and interviews to present valuable information on using YouTube as a marketing tool.
I chose this book because I am a YouTube FANATIC! I started a lifestyle channel on YouTube in 2007 as an online journal to document the places we visited and the activities we were involved in. This channel now has 460 videos and over 1 million views!
I was hoping to learn some new nuggets of wisdom to improve my YouTube Channel and I was not disappointed. Mr. Miles presented information that is helpful for the individual or small business users as well as large organizations.
I really liked the interviews that he used in this book. I was especially impressed with the social media director at Bishop T.D. Jakes' church in Dallas, Texas.
This interview explained why it is important to create "Playlists" on your channel. A Playlist organizes your videos into different subject categories so that people can find the videos they are interested in without having to browse through your entire collection.
I was also very interested in the contests that Mr. Miles created on YouTube to build a following on their Liberty Jane Clothing channel. This book provides many tips to use in developing contests that will attract hundreds of participants.
Mr. Miles emphasizes that YouTube is a social media platform and it should be used to engage with viewers. This is an effective way to gain subscribers and keep viewers coming back for more.
This book provides information that you can use to make your video marketing plan work for you. The information is up-to-date, practical and creative. I highly recommend this book to YouTube newbies as well as experienced marketers.
July 23, 2014
I wrote about this great book for an article in Wharton Business Magazine called
Harnessing YouTube Marketing Power
http://whartonmagazine.com/blogs/harn...
Jason G. Miles’ series of books on social media have changed my strategies. His book Instagram Power assisted me in going from zero to over 1000 followers in three months. I found another of his books, YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, full of ideas that you can easily take advantage of.
Miles’ advice to tap into YouTube’s massive social network is: “Do something specific, consistent and excellent.”
My experience matches one of his quotes: “Your videos are, in essence, a conversation with your viewers, so be authentic and engage your viewers. Even if you only end up with one subscriber, you may never know the difference you are making in that one individual’s life.”
I like his reminder that videography does not have to be hard work but simply a commitment to “publish more frequently. Have more conversations.”
One of the most common mistakes he sees among business owners is that they undervalue YouTube as “a legitimate platform” and give up because they don’t see immediate results.
“Making online content is a long-term investment and should be treated as such,” Miles writes.
I agree with Miles that there is no “secret sauce,” but the dedication and effort to make great content that people want to share is worth it. Your videos can drive traffic and results for years. I have over 280 videos on my YouTube channel and 230,000 views. I started with a Flip video camera and 10 minutes of instruction from a fifth grader. Taking the first step is always the hardest part of any project.
http://whartonmagazine.com/blogs/harn...
Harnessing YouTube Marketing Power
http://whartonmagazine.com/blogs/harn...
Jason G. Miles’ series of books on social media have changed my strategies. His book Instagram Power assisted me in going from zero to over 1000 followers in three months. I found another of his books, YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, full of ideas that you can easily take advantage of.
Miles’ advice to tap into YouTube’s massive social network is: “Do something specific, consistent and excellent.”
My experience matches one of his quotes: “Your videos are, in essence, a conversation with your viewers, so be authentic and engage your viewers. Even if you only end up with one subscriber, you may never know the difference you are making in that one individual’s life.”
I like his reminder that videography does not have to be hard work but simply a commitment to “publish more frequently. Have more conversations.”
One of the most common mistakes he sees among business owners is that they undervalue YouTube as “a legitimate platform” and give up because they don’t see immediate results.
“Making online content is a long-term investment and should be treated as such,” Miles writes.
I agree with Miles that there is no “secret sauce,” but the dedication and effort to make great content that people want to share is worth it. Your videos can drive traffic and results for years. I have over 280 videos on my YouTube channel and 230,000 views. I started with a Flip video camera and 10 minutes of instruction from a fifth grader. Taking the first step is always the hardest part of any project.
http://whartonmagazine.com/blogs/harn...
October 13, 2014
It was pretty good and informative, and definitely made the case for why YouTube is not to be ignored in social media marketing, but as for applying it to my needs, it mostly just served to show me once again just how much of social media is over my head. For anyone who understands YouTube, it would be excellent. Reading it slowly over a course of three weeks with a cold for two of them without taking any notes probably didn't help my understanding any. I'm not very good at most internet things. :( Those who are will probably get a wealth of knowledge out of this book.
February 4, 2014
This book is useful to companies and individuals. The author bases this book on his experience with YouTube as a small entrepreneur selling handmade doll fashion from home with his partner and as a professional working at a university. He learned how to best utilize what YouTube has to offer in both instances. ... Book Review: YouTube Marketing Power By Jason Miles » Katarina Nolte
http://katarinanolte.com/WordPressBlo...
http://katarinanolte.com/WordPressBlo...
April 14, 2016
This book is a decent reference manual for tackling the YouTube game. Much of the book is spent cheerleading the platform and discussing how people fail, but also offers a fair amount of content about how to succeed.
Displaying 1 - 8 of 8 reviews