One World. One Company.

by Fredrik Härén

Subtitle: How some of the best companies in the world are becoming global. And why you should too.
About: It is time to update the way we view the world of business. In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an office in London and a marketing executive of Google at the Googleplex in San Francisco, among many other things. For his research, Fredrik Härén traveled to more than 20 countries, conducting interviews with professionals working for successful organizations such as Mindshare, Volvo, IKEA, Rovio, Siemens, Jotun, Manpower, Ericsson, Maersk and many, many more. Prepare to be surprised, challenged and inspired and to look at the world of business in a brand new way.

Genres: Nonfiction

196 pages, Paperback

First published January 1, 2013

About the author

Fredrik Härén is an author and speaker on Business Creativity. He has delivered over 1,500 presentations, lectures and workshops in over 45 countries and has inspired hundreds of thousands of business people to become more creative and to look at the world in a new way. He is the author of nine books, including “The Idea Book” that was included in “The 100 Best Business Books of All Time”.

Reviews

[Svitlana Paveletskaya]

It took me 2,5 hours to read the book, so it's not a big waste of time, but it leaves very little in you. The main idea - don.t concentrate on the market, concentrate on the product is smashed to 160 pages. It could have been a great hbr article, as for the book there is a bit too much of an authors ego. Can be an ok reading during 2-3 hours flight.

[Gereon Kåver]

Inspiring and convincing, but you get the point quite early.