Business

by Ricky W. Griffin, Ronald J. Ebert

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

Genres: Business, Management

Hardcover

First published January 1, 1989

Reviews

[Azan · Rating 5 out of 5]

goog broo

[La Veda]

hi, my first semester college book.

[Shahzad · Rating 3 out of 5]

Great Author!