Beginner look elsewhere.
The "Dummies" reference in the titles is irritating, but I am a fan of this series. The key to understanding any field of knowledge is "big picture first." That's what most Dummies books give us. Not this one, though. A veteran investor will find it aimless. A beginner will find it overwhelming.
The posture is that of the investment "professional" who is receiving a novice in his office. He is leaning back in his chair, his fingers in a steeple, his tone that of condescending sufferance. He is expounding on the great difficulties of his field, not so much to enlighten the client as to demonstrate how indispensable he and his kind are.
"You have to understand economics," he wants us to know, "and accounting. Those are vital." You also have to understand politics, and the future trends of modern culture. You need to read the Wall Street Journal every day, and subscribe to Investor's Business Daily and Barron's. Oh, and you must scrutinize each company's 10-K and 10-Q SEC filings. Is he serious?
"You have to analyze risk," the author pronounces, then follows up with an astoundingly incomplete exposition of what market risk is. He falls into the trap of characterizing it as something akin to betting in a casino--that is to say, something measurable. Moving averages, crossovers, and divergences will signal it. Puts and calls and collar options will contain it. It is as if he never heard of "The Black Swan". (The Black Swan Strategy is an aggressive option play, but no beginner had better go near it.)
He instructs the novice on how to investigate a company's prospects--P/E ratio, PSR ratio, debt to revenue, growth industry, blah blah blah. But he almost whispers the central point of all stock picking: NOT whether this is a "good" or "bad" company, but "Is the stock underpriced or overpriced?" And if it is either, how do all those highly-trained professionals fail to see what our earnest beginner so blithely grasps? It is as if he never heard of "A Random Walk Down Wall Street."
Worst of all, he perpetuates the fiction that the beginning investor can beat the market by adopting his strategies. He is going to make you into Warren Buffett, but he neglects to disclose that Buffett--and even the sainted Benjamin Graham--have advised retail investors to reject every strategy set forth in this book. It's as if he never heard of Jack Bogle's compelling works on index investing.
How does a beginner's book fail to highlight the cognitive errors that the Behavioralists have shown to plague beginning stock pickers--and even veterans? Wouldn't that be the most useful advice of all? Hubris would be at the top of the list, and that is the very error that this book stokes. It's like those late-night Stairmaster ads that promise a sculpted body in just a few short weeks