Marketing Research

by Alvin C. Burns

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
"Marketing Research" gives readers a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Genres: Business, Music

496 pages, Hardcover

First published January 1, 2011

Reviews

[Madi Crick · Rating 2 out of 5]

I hate textbooks, but I got 100 on every quiz 😎

[Kimberly Rine schwalje]

Sadly, this is the book I'm reading at the moment...