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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
Strategies for advocacy, fundraising, and engaging the communitySocial Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, "Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?" The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.
- GenresProfessional Development
256 pages, Kindle Edition
First published January 10, 2013
2 people are currently reading
62 people want to read
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Displaying 1 - 4 of 4 reviews
April 18, 2018
4.5/5
Such a good read for nonprofits, as well as those trying to build an online presence and platform in any industry. I believe the book is a bit older so some of the information may be outdated. However, the core message is still strong and applicable.
The author used tons of statistics to back up their claims along with real life examples from influencers. This added a special touch to the content.
Near the end, some of the content became redundant. Still, 90% of this book was "aha" moments for me.
Highly recommended.
Such a good read for nonprofits, as well as those trying to build an online presence and platform in any industry. I believe the book is a bit older so some of the information may be outdated. However, the core message is still strong and applicable.
The author used tons of statistics to back up their claims along with real life examples from influencers. This added a special touch to the content.
Near the end, some of the content became redundant. Still, 90% of this book was "aha" moments for me.
Highly recommended.
November 3, 2013
This book is a "must have" for anyone - or any organization - wishing to embark upon a successful, multiple-channel "call to action" campaign. "Social Change Anytime Everywhere" is comprehensive, it provides insightful "real life" examples, and genuinely helpful step-by-step guidance. One simple overarching truth shared by Allyson and Amy is, "Organizations need to let the community drive. That doesn't mean organizations ... relinquish all responsibility and control ... quite the opposite! The organization gets to do everything but drive: You are the vehicle, the gas, the map, but if the community isn't in the driver's seat, you won't have the engagement or power to go anywhere."
This concept informs the book. I was also pleased to read about successful campaigns implemented by nonprofits that are favored by young people like Surfrider, as well as those for older adults like AARP. E-mail, social media, QR (Quick Response Codes), mobile, blogs, and direct mail are discussed, but also measurement, churn rates, listening tools, and staffing.
"Creating social change is no easy task. It takes people, planning, resources, and money." Some of my nonprofit colleagues fail to realize this. Some have jumped the gun without proper preparation, thinking it is easy. I urge them to acquire the book and learn how a comprehensive, well-thought-out campaign can be a rousing success in terms of fundraising, and a home-run for broadening an organization's visibility, strengthening its community, and affecting social change. I personally believe multi-channel campaigns such as those discussed by Amy and Allyson will continue to be a big part of the future of the nonprofit sector. Best to be prepared, and successful to boot.
We need to realize, "To create change on the ground, it's going to take more staff resources and a combination of tried-and-true organizing strategies, creative storytelling, plus developing and testing new strategies to ... raise even more awareness about our issues and connect with our community on deeper levels."
In closing, I'd like to suggest that nonprofit (and nonprofit support) organizations everywhere invite the co-authors of "Social Change Anytime Everywhere" to conduct in-person workshops about the book and their findings. These kinds of learning sessions would be well worth the investment, and a hands-on way to spread the increasingly important knowledge provided in the book.
This concept informs the book. I was also pleased to read about successful campaigns implemented by nonprofits that are favored by young people like Surfrider, as well as those for older adults like AARP. E-mail, social media, QR (Quick Response Codes), mobile, blogs, and direct mail are discussed, but also measurement, churn rates, listening tools, and staffing.
"Creating social change is no easy task. It takes people, planning, resources, and money." Some of my nonprofit colleagues fail to realize this. Some have jumped the gun without proper preparation, thinking it is easy. I urge them to acquire the book and learn how a comprehensive, well-thought-out campaign can be a rousing success in terms of fundraising, and a home-run for broadening an organization's visibility, strengthening its community, and affecting social change. I personally believe multi-channel campaigns such as those discussed by Amy and Allyson will continue to be a big part of the future of the nonprofit sector. Best to be prepared, and successful to boot.
We need to realize, "To create change on the ground, it's going to take more staff resources and a combination of tried-and-true organizing strategies, creative storytelling, plus developing and testing new strategies to ... raise even more awareness about our issues and connect with our community on deeper levels."
In closing, I'd like to suggest that nonprofit (and nonprofit support) organizations everywhere invite the co-authors of "Social Change Anytime Everywhere" to conduct in-person workshops about the book and their findings. These kinds of learning sessions would be well worth the investment, and a hands-on way to spread the increasingly important knowledge provided in the book.
June 4, 2015
Full review at Intrusions of Beauty: https://intrusionsofbeauty.wordpress....
I had the opportunity to read a good deal of what’s available book-wise in the realm of social media and nonprofits during my thesis research. When I recently began a volunteer social media project for a local nonprofit, I looked to those same resources. I found some familiar titles, and searched for more recent information. Though not “recent,” it seems I missed this book in my research before. It may not have added anything groundbreaking to my research, but as a how-to manual, it’s a good read.
Social Change Anytime Everywhere focuses on social media’s capabilities for creating real action in your communities, rather than taking a broad look at how to use social media in a nonprofit setting. I could see the authors’ expertise in the area, and case studies are used to illustrate the major points of each chapter. For me, as someone who’s spent the time to understand why certain tactics are best from an academic standpoint, it was interesting to see situations where the principles had been applied in real life and what the results were.
I agreed with the authors’ perspective that organizations need to invest in staffing, planning, and financing for social media. They also provide a helpful guide to bringing management, coworkers, and donors on board with this concept. The book acknowledges the challenges nonprofits face in this regard, and how to address those obstacles.
The only point I found myself disagreeing with the text on was their insistence that mobile is the next big thing, and that mobile campaigns need their own staff person. This text was published three years ago (ages in the internet world). Mobile has shown to be helpful for emergency donation campaigns in times of disaster, but not much more. I also am aware of the potential for targeted communications through the Bluetooth on our cell phones that many organizations are interested in. However, the world is not quite ready for that – if it ever will be. The past year has shown Americans to be increasingly interested in privacy.
Overall, the text is a good introduction for those new to social media in this arena, and a good refresher for more advanced professionals. It’s certainly a book I can see myself referencing in the future.
I had the opportunity to read a good deal of what’s available book-wise in the realm of social media and nonprofits during my thesis research. When I recently began a volunteer social media project for a local nonprofit, I looked to those same resources. I found some familiar titles, and searched for more recent information. Though not “recent,” it seems I missed this book in my research before. It may not have added anything groundbreaking to my research, but as a how-to manual, it’s a good read.
Social Change Anytime Everywhere focuses on social media’s capabilities for creating real action in your communities, rather than taking a broad look at how to use social media in a nonprofit setting. I could see the authors’ expertise in the area, and case studies are used to illustrate the major points of each chapter. For me, as someone who’s spent the time to understand why certain tactics are best from an academic standpoint, it was interesting to see situations where the principles had been applied in real life and what the results were.
I agreed with the authors’ perspective that organizations need to invest in staffing, planning, and financing for social media. They also provide a helpful guide to bringing management, coworkers, and donors on board with this concept. The book acknowledges the challenges nonprofits face in this regard, and how to address those obstacles.
The only point I found myself disagreeing with the text on was their insistence that mobile is the next big thing, and that mobile campaigns need their own staff person. This text was published three years ago (ages in the internet world). Mobile has shown to be helpful for emergency donation campaigns in times of disaster, but not much more. I also am aware of the potential for targeted communications through the Bluetooth on our cell phones that many organizations are interested in. However, the world is not quite ready for that – if it ever will be. The past year has shown Americans to be increasingly interested in privacy.
Overall, the text is a good introduction for those new to social media in this arena, and a good refresher for more advanced professionals. It’s certainly a book I can see myself referencing in the future.
May 15, 2014
An incredibly advantageous book if you are in the niche of building a non-profit organization and wanting to strengthen your online presence and social connectivity. The authors are well-versed in non-profit organizing, social media trends and marketing strategies, and they offer insight on how best to utilize these versatile tools to change the world for better.
Published in 2013, this book is refreshingly relevant! Additionally, on the last page, they offer you to connect with them on their website (www.socialchangeanytime.com) with discussion topics, worksheets, and handouts to help you lead your non-profit staff in succeeding.
Although it is primarily written for the President of a new organization, they do address how to attempt change within a company that belongs to someone else. This, I felt, was key in relating to the average reader (me) who works in a non-profit yet is unable to restructure the company I work for (even for the better).
A+! Very informative and useful!
Published in 2013, this book is refreshingly relevant! Additionally, on the last page, they offer you to connect with them on their website (www.socialchangeanytime.com) with discussion topics, worksheets, and handouts to help you lead your non-profit staff in succeeding.
Although it is primarily written for the President of a new organization, they do address how to attempt change within a company that belongs to someone else. This, I felt, was key in relating to the average reader (me) who works in a non-profit yet is unable to restructure the company I work for (even for the better).
A+! Very informative and useful!
Displaying 1 - 4 of 4 reviews