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Learning from the Future: Competitive Foresight Scenarios
This innovative text offers companies and their decision makers a chance to learn from the future before it happens. This new technique of forecasting future economic, political and other possible developments within an organization, is called scenario planning. Shows how to create, develop, and explore different types of scenarios and how to link them to future decision m ...more
Hardcover, 464 pages
Published October 27th 1997 by John Wiley & Sons
(first published October 1997)
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A book written by multiple authors who are gurus of scenario business planning. The book is about how to develop scenarios in your business, what will be the futur of the market looks like from here 5 or 10 years, how to spot possible and critical future changes that may create opportunities or threats. How an eventual change in your clients habits, a new advance in technology, a new coming competitor may affect your market share.