SEO: Search Engine Optimization Bible

Evil Genius

by Jerri L. Ledford

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicOne-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resourcesFeatures interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and othersTopics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

389 pages, Kindle Edition

First published July 15, 2005

About the author

Jerri Lynn Ledford's first foray into writing was writing plays for bored kids whose families also happened to be stationed on the military installation at Guantanamo Bay, Cuba. Since then, she hundreds of poems, articles, books, and stories. But it wasn't until 1994 that Ms. Ledford decided to turn her passion for writing into a career.

By 1998 Ms. Ledford was writing articles, news stories, and reports full time. She went on to write 19 non-fiction books, and her debut novel, Biloxi Sunrise, a suspense thriller, was released in October 2011.

When she's not writing, Ms. Ledford can always been found with a book, camera, or iPad in her hand. She studies whatever subjects strike her fancy, and she loves to spend time at the beach with her daughter, Jennifer, her husband , William, and her three dogs.

Reviews

[Leon · Rating 5 out of 5]

The best reference for learning Search Engine Optimization

[Shrikrishna Potdar · Rating 5 out of 5]

This is first book I read on SEO & it helped me a lot to understand basics of SEO. I still refer this book to my Juniors & I still look at it for basics in SEO.

[Qamar · Rating 2 out of 5]

A good book to understand the basics however too repetitive.

[Rahul · Rating 5 out of 5]

Good book understanding search engine keywords.

[Sivasailam · Rating 5 out of 5]

Good book on SEO. Covering essential strategies for achieving visibility in search engines and ending conversions.

[Marie Duke · Rating 5 out of 5]

This book is very in-depth. It provided more information than I needed, but I can see how it can be beneficial for someone building a website.

[Jim · Rating 3 out of 5]

A good 100 page introduction to search engine optimization stretched to 388 pages including 60 pages of interviews with SEO consultants asking them about the current state of SEO and getting insights like "It's always changing" and it's "beginning to mature." And then there are the innumerable reminders not to use link farms to improve your search engine standings, often with references back to the prior reminders.

For those who need to know how to get their websites noticed by Google, the basics are here, and for many that's all that matters. It's a shame that business publishers feel the need to pad these things to justify their $40 for a paperback.

[Vishal Darji · Rating 5 out of 5]

SEO Bible..

[Alan Rothstein · Rating 5 out of 5]

Great book to learn about seo

[Sharanyan · Rating 5 out of 5]

It's really informative book with Great Examples,Case studies. Author Jerri revealed so many Quick optimization Tips, it's useful for developers and Webmasters.

[Chiranjit Paul · Rating 5 out of 5]

Nice book for both, beginner and experts.

[Onnoy Khan · Rating 5 out of 5]

This is a very Good Book with all information about Search Engine Optimization. As a Search Engine Marketer, I will suggest everyone to read this book.
Asaduzzaman Khan
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