From Spark to Finish: Running Your Kickstarter Campaign

by M.C.A. Hogarth

In my first year on Kickstarter, I ran four campaigns. All four succeeded; in fact, all four overfunded, some by over 400%.

I am not a media superstar. I am, at best, a very energetic indie author and freelance painter. But even a small fish can make a big splash in the Kickstarter pond... with the right tools. This guide outlines the steps I took to build and fund all of my campaigns, from the spark of an idea, through project design and running the campaign, all the way to fulfillment... and beyond. It's even got checklists... and cartoon jaguars!

Are you ready to run your own successful Kickstarter campaign? Let's get started!

Genres: Nonfiction

60 pages, Paperback

First published October 3, 2012

About the author

Daughter of two Cuban political exiles, M.C.A. Hogarth was born a foreigner in the American melting pot and has had a fascination for the gaps in cultures and the bridges that span them ever since. She has been many things—-web database architect, product manager, technical writer and massage therapist—-but is currently a full-time parent, artist, writer and anthropologist to aliens, both human and otherwise.

Her fiction has variously been recommended for a Nebula, a finalist for the Spectrum, placed on the secondary Tiptree reading list and chosen for two best-of anthologies; her art has appeared in RPGs, magazines and on book covers.

Reviews

[R.J. Batla · Rating 5 out of 5]

Great overview of crowdfunding

The author does a great job of walking you through the whole process!
Encouraging and energetic with practical tips and action items.
Recommended!

[Moe Lane · Rating 5 out of 5]

This holds up.

It's a very good introductory text for people thinking about doing Kickstarters. I've done four successful ones at a moderate level (four figures), and the advice rings true.

[Jason Love · Rating 2 out of 5]

The writing is great, but most of the book are things you can learn on the Kickstarter website.

The book includes only the basics. It is great for individuals who have never heard of Kickstarter before or are struggling with taking the first steps. There are a few sections on marketing (which interests me) but doesn't go into much details.

[J.F.R. Coates · Rating 4 out of 5]

An informative read, full of good advice I plan on putting to use.
Some was basic information, but I did actually take a lot on board.
Hopefully it will result in my own successful campaign in the future!

[Clare K. R. · Rating 4 out of 5]

More complete review potentially forthcoming after I actually run a Kickstarter campaign!