Marketing for hospitality and tourism

by James C. Makens, James C. Makens, John T. Bowen

Editorial Reviews Product Description This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process-Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies-Explains th

Genres: Business, Nonfiction, Textbooks

932 pages, Hardcover

First published January 1, 1995

Reviews

[Dr.rimanaboulsi]

I like his books , yet we should read from him about hospitality challenges in middle east

[Ingibjorg Bjorgvinsdottir]

It is a great marketing book with excellent examples from superb businesses all over the tourism industry. The only thing is that if you have already read Kotler book on marketing this book adds remarkably little. The internet and the future of the marketing for tourism on the internet and the coming shift in trends has way to little room in this book.

[Ryles]

its good i want to read it

[Anas]

different organization

[Tanessia Ricketts]

It has helpd me to better my marketing skill

[පිස්සු මහින්ද]

mice

[Denise P. Meridith]

Excellent all-around reference for students and faculty. Unfortunately, with the ever-changing world of tourism, it becomes dated (I think it is up to its 7th edition). So faculty would have to supplement teaching with more up-to-date articles and social media sources. But this is still something everyone in hospitality should have on the shelf for reference.

[Raphaela Folia]

3.5 ☆☆☆

Καλογραμμένο βιβλίο και αρκετά χρήσιμο για ανθρώπους που σχετίζονται με το αντικείμενο! Απλά σε αρκετά σημεία ήταν too much info και σε κούραζε!

Το βιβλίο που διάβασα ήταν από τις πιο πρόσφατες επανεκτυπώσεις!

[Padmakar]

Good

[Francis Llaga]

GOOD READ

[Lafina Frynn]

Mijn favoriet boek in mijn studies. Ik zou dit ooit willen her lezen.. just for the fun of it.

[Maisya Oktaviani]

I want to work on final project

[Jaime Delgado]

The book covers all the marketing techniques for the hospitality industry. It can used for teachers and students as well.
On the other hand, I think the book needs a new edition, even though I read the last one (6th edition), I missed more content on the Digital Marketing for Tourism, or at least a whole chapter to treat the subject more deeply.

[Julienne]

This book is full of very useful tools for undergraduate students. The amount of typos is extremely distracting and it needs a better editor. It's also time to add a chapter on social media that is relative to the current market.

[Dewi Kasiyani]

I had (and read) this book while I was taking my master in marketing (but it is the previous edition....I don't remeber)..a very good book, specially written by the marketing expert..Philip Kotler

[Ni Nyoman]

great

[Lauren]

Enjoyable enough. It was a bit boring at times, but there's a lot of information that's helpful.

[Orient Boy]

كتاب رائع لطلاب التسويق

[Balagurunathan]

yes this book contain good

[Jenavy Nguyen]

it helps me a lot in improving marketing skills and my job

[Tolga Gok]

good

[Neyyne Neyreya]

Really useful

[Hernan Salazar]

I think that is a good book for know more about the tourism

[Jasica Libayo]

dhjftk

[Mary]

the content of the book its really amazing

[Trang]

???

[Afifah Fatinah]

good