Microeconomics Principles, Applications & Tools & MyEconLab Student Access Code Card (6th Edition) by O'Sullivan Arthur Sheffrin Steven M. Perez Stephen (2010-12-12) Paperback

by Arthur O'Sullivan

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics-1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

Genres: Nonfiction

Unknown Binding

First published July 15, 2002

About the author

Arthur O'Sullivan is an economist. Currently, he is a Professor of Economics at Lewis & Clark College. He has written several college textbooks on economics.