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Clients First: The Two Word Miracle
How honesty, competency, and caring will make you rich Throw out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years--a feat never before achieved. Here, they explain the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S.Each of the three keys is important and can stand on its own. However, the success you can achieve when following the Clients First program can only be reached when all three keys are used in coordination.Explains how honesty ensures a strong client relationship Details the ways in which competency pervades all aspects of a client's perception of you Shows how being a caring individual can win over a client on a personal level Unlock your potential by putting these to use in your life and your business.
- GenresBusinessNonfiction
240 pages, Kindle Edition
First published September 18, 2012
8 people are currently reading
74 people want to read
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Displaying 1 - 9 of 9 reviews
April 17, 2022
Just about everyone has heard the tired old phrase “the customer is always right.” But despite being such a widespread motto, it isn’t really true anymore. A far more appropriate philosophy for the modern world would be “the customer is always first .”
But what does this mean in practice?
These blinks, based on 122 simple instructions by a hugely successful real estate couple, show you why you need to focus – at all times – on the emotions, needs and desires of your clients. Instead of giving clients advice based on what you want, try basing your strategies and decisions on their wishes. It could very well give your business a new lease on life.
Because clients are people like anyone else, success when working with clients is fundamentally based on putting their interest first. By demonstrating honesty, competence and caring, you can set your company apart from the competition, while creating support networks that will keep you afloat even in times of crisis.
But what does this mean in practice?
These blinks, based on 122 simple instructions by a hugely successful real estate couple, show you why you need to focus – at all times – on the emotions, needs and desires of your clients. Instead of giving clients advice based on what you want, try basing your strategies and decisions on their wishes. It could very well give your business a new lease on life.
Because clients are people like anyone else, success when working with clients is fundamentally based on putting their interest first. By demonstrating honesty, competence and caring, you can set your company apart from the competition, while creating support networks that will keep you afloat even in times of crisis.
July 6, 2020
Makes good sense, a golden rule affair. This is the sort of thing that people could think about better these days, not only in a business consciousness.
November 11, 2012
Finished another excellent book today, "The Two Word Miracle CLIENTS FIRST" by Joseph & JoAnn Callaway. This book as the title aptly states is all about how this couple became one of the best real estate teams in AZ and the US. The book describes the freedom that they felt by always doing what would benefit their Clients First. I had an opportunity to hear this couple speak in Austin last September and they were very humble and grateful for their success. I like to believe that I treat my clients extremely well, but this book has given me some great ideas about taking my care for my clients to the next level.
I have made a decision to base my business on what I continue to learn from three real estate sales/business books. 1. MREA by Keller 2. 7L by Maher 3. Clients First by Callaway. I urge you all to check out these 3 books!
I have made a decision to base my business on what I continue to learn from three real estate sales/business books. 1. MREA by Keller 2. 7L by Maher 3. Clients First by Callaway. I urge you all to check out these 3 books!
November 28, 2012
The Callaways and I started our real estate careers within 6 months of each other at the same brokerage. They went on to earn millions of dollars selling homes. Me? Not so much. But, I have made a nice little living for my family.
Anyway, this is their "How to" book and it's a basic, solid technique. Honesty, caring and competence. Do these things better than any other Realtor and you'll be one happy Realtor yourself.
I'd like to think I practice what they preach and have done well in real estate. But, those Callaways make an art of it. If you have your own business, this book will help you be better at what you do.
If you are looking at buying or selling Real Estate in the Phoenix, AZ area give me a call (480-917-1922). Ohh, who am I kidding. Give me a call if you can't get a hold of Those Callaways.
Anyway, this is their "How to" book and it's a basic, solid technique. Honesty, caring and competence. Do these things better than any other Realtor and you'll be one happy Realtor yourself.
I'd like to think I practice what they preach and have done well in real estate. But, those Callaways make an art of it. If you have your own business, this book will help you be better at what you do.
If you are looking at buying or selling Real Estate in the Phoenix, AZ area give me a call (480-917-1922). Ohh, who am I kidding. Give me a call if you can't get a hold of Those Callaways.
January 13, 2013
The philosophy of this book sounds just too simple and because of that, it took me a while to open the cover and start reading. BUT, once I started, I was extremely impressed with the detailed explanation of the philisophy and it has changed the way I do business. For anyone in the customer service business and anyone who wants to "alter the outcome" of any of their relationships, this is a must read.
June 27, 2013
Customer service for the real estate industry - excellent treatment of the subject - was lucky enough to hear the authors speak at a conference. They practice what they preach and have the results and the business built on satisfied clients to prove it.
Great ideas, philosophies to follow - good book whether you are well experienced in real estate or just starting out.
June 28, 2017
Because clients are people like anyone else, success when working with clients is fundamentally based on putting their interest first. By demonstrating honesty, competence and caring, you can set your company apart from the competition, while creating support networks that will keep you afloat even in times of crisis.
September 24, 2013
By a couple who first developed a successful business, then stepped back to identify how they did it. It is written with humility and inspiring. Now to find employees who "get it" and build my team . . . .
September 16, 2017
The golden ticket: Clients first.
All the nuances of what it look likes to put clients first. Essentially, that is what you will receiving when reading this book. You will also receive platitude after platitude.
The struggle I have is not in the importance of putting clients first, its the slight of hand that I felt coming across. I got a sense of this being some magic pill of just plugging numbers into the variable and working the equation.
I wouldn't argue with the authors on their three keys to success. But it's the way they "brushed off" elements of their work that, in my opinion, moved them from average to great when it comes to sales.
As you read along, you get the sense that it's more than competence. If you look deeper, it is hustle. This couple would work late into the night! Sorry, but I am not retired and I would like to go see a my beloved Cleveland Indians at the ballpark. This aspect of the book probably stands as my #1 objection to the book: They got where they are because they hustled. Plan and simple. Had they not hustled, they wouldn't be at the level they are at. Those Calloways don't spend money on advertising like "those people" they meet at conferences. No, those Calloways spend their time and energy.
Sorry, but you can have competence and care, but if you don't have the hustle of those Calloways, you won't get to that level. Plan and simple. I say all this not to shoot arrows at those Calloways. I say all this to save folks like me from trauma. Don't feel bad if you think, "But, I am doing all these things. Why are my results not to the level of theirs?" Because you don't stay up until midnight. Because you have kids to take care of. Because you are not empty nesters. Because you actually would like to visit museums, read books, have hobbies, have friends, and more.
Plus, some times, they would contradict themselves in the most egregious ways. When writing about working with that 5% who you can never please, the authors state they these folks are just price of the ticket to working with the cool people. Wow, for a couple who says they love everybody and puts clients first, I see a couple who treats people as stepping stones.
And if you think you are safe because you are kind and caring, you might think again. For those Calloways, you are just a stepping stone to their joy. That's the reason why they choose to work with you. They want to work with you because its their pathway to getting what they want: the feeling of joy and peace in their work and life. You can tell me, "Well, what's wrong with that? Everybody wins." What's wrong is that their is a price of admission to their party. You already have the ticket: you are kind and caring. Besides that, it's not YOU they want to work with. It's what you have that they want.
For me, this reminds me of elementary days of "friends" wanting to come over to my house to play. Come to find out, they only want to come over because I had Mario 3. Did we have fun? Yep.
But keep in mind, once you step into the realm of that 5%, they are just going to label you "just a ticket price of admission".
All the nuances of what it look likes to put clients first. Essentially, that is what you will receiving when reading this book. You will also receive platitude after platitude.
The struggle I have is not in the importance of putting clients first, its the slight of hand that I felt coming across. I got a sense of this being some magic pill of just plugging numbers into the variable and working the equation.
I wouldn't argue with the authors on their three keys to success. But it's the way they "brushed off" elements of their work that, in my opinion, moved them from average to great when it comes to sales.
As you read along, you get the sense that it's more than competence. If you look deeper, it is hustle. This couple would work late into the night! Sorry, but I am not retired and I would like to go see a my beloved Cleveland Indians at the ballpark. This aspect of the book probably stands as my #1 objection to the book: They got where they are because they hustled. Plan and simple. Had they not hustled, they wouldn't be at the level they are at. Those Calloways don't spend money on advertising like "those people" they meet at conferences. No, those Calloways spend their time and energy.
Sorry, but you can have competence and care, but if you don't have the hustle of those Calloways, you won't get to that level. Plan and simple. I say all this not to shoot arrows at those Calloways. I say all this to save folks like me from trauma. Don't feel bad if you think, "But, I am doing all these things. Why are my results not to the level of theirs?" Because you don't stay up until midnight. Because you have kids to take care of. Because you are not empty nesters. Because you actually would like to visit museums, read books, have hobbies, have friends, and more.
Plus, some times, they would contradict themselves in the most egregious ways. When writing about working with that 5% who you can never please, the authors state they these folks are just price of the ticket to working with the cool people. Wow, for a couple who says they love everybody and puts clients first, I see a couple who treats people as stepping stones.
And if you think you are safe because you are kind and caring, you might think again. For those Calloways, you are just a stepping stone to their joy. That's the reason why they choose to work with you. They want to work with you because its their pathway to getting what they want: the feeling of joy and peace in their work and life. You can tell me, "Well, what's wrong with that? Everybody wins." What's wrong is that their is a price of admission to their party. You already have the ticket: you are kind and caring. Besides that, it's not YOU they want to work with. It's what you have that they want.
For me, this reminds me of elementary days of "friends" wanting to come over to my house to play. Come to find out, they only want to come over because I had Mario 3. Did we have fun? Yep.
But keep in mind, once you step into the realm of that 5%, they are just going to label you "just a ticket price of admission".
Displaying 1 - 9 of 9 reviews