Idea-Links: The New Creativity

by Jim Link

You don't have to dress like an artist, draw like a designer, or endure uncomfortably silly games to become more creative. But you do have to look at creativity in a dramatically different way. Idea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking that's both surprising and simple. Creativity is not a latent ability unleashed through wackiness or play. It's a skill. And like any other skill, creativity is built by learning and applying the right disciplines.
The key to building greater creativity? Making idea-links--the hidden idea-making elements that have always been there--responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become.
Thanks to the clear and friendly guidance of Idea-Links, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig. So open the book and let's get started!

Genres: Nonfiction

280 pages, Hardcover

First published February 12, 2012

Reviews

[Shawn Winkler · Rating 5 out of 5]

Increase Your Creativity!

I read this book while attending an Adobe MAX conference in San Diego that was filled with creatives. I looked for idea-links and asked about the ideas people were talking about. It was an awesome learning experience and educational. I love the two disciplines and now plan on making them part of my mental toolbox.

[Grant Vandenbussche · Rating 4 out of 5]

This book did an excellent job of contextualizing how to become better at creativity. It teaches different methodologies and processes that I think that anybody could pickup.

[wly · Rating 3 out of 5]

No magic. no jumping around. Just collect more ideas. and file them neatly somewhere.