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Ефектът Моментум. Как да постигнем изключителен растеж
Някои компании постигат Ефекта моментум година след година. Каква е тайната? Моментум е феномен с невероятна сила, чрез който при определени обстоятелства се създава изключителен естествен напредък - растеж, захранван от самия себе си. Улавянето на движещата сила акумулира енергия от собствения успех и осигурява нарастващо ускорение за фирмите, които са достатъчно умни да го предизвикат и използват. Те преминават от успех в успех и с изненадваща лекота помитат всичко пред себе си.
345 pages, Hardcover
First published April 5, 2008
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Displaying 1 - 3 of 3 reviews
February 15, 2010
Jean-Claude Larréché was one of my father’s professors at INSEAD, a renowned international graduate business school in Fontainebleau, France. He published this book in 2008 and my dad recommended it to me after reading it.
The Momentum Effect is the idea of generating consistent, high-quality profits over time both through an intimate knowledge of your customers’ desires and a spirit of forward motion among your internal operations. The pitfall into which most companies fall – especially large, successful ones – is that they become complacent with their industry-standard spoils and succumb to traditional management, ultimately leading to an inevitable decline. Because of the constantly changing whims of their customers, they need to refocus the way they do business to more closely understand them and tailor the business accordingly. This overly simplistic description obviously does not do the book justice. Above being a blueprint for catalyzing large, organic growth, it is an impressively detailed breakdown of customer psychology. After reading it, you can’t help but marvel at his command of everything from big picture macroeconomic concepts down to the minutiae of running a small business.
As a non-MBA myself, a lot of the economics beneath Larréché’s reasoning was slightly over my head. However, the book makes up for my bewilderment with practical, real-world examples, most of which have enjoyed very recent success thanks to the concepts outlined in this book. He talks about the Nintendo Wii as a perfect example of a company expanding its reach into a non-traditional market by understanding that market’s desires. He repeatedly brings up Apple’s success with the iPod and iPhone as an example of a robust power offer combined with a high-quality product. On the levels of vibrant retention he prizes Facebook and Virgin Atlantic and lauds the Harry Potter book series when describing customer engagement. Along the way he details many other examples, some more successful and relevant than others (Wal-Mart, Dell, Southwest Airlines, IKEA, First Direct Bank, etc.).
This book is ideal for both the budding entrepreneur and the executive business mogul. It combines a common sense, rational approach to structuring a company’s attitude with a seasoned knowledge of business concepts to show how it is possible to achieve fantastic growth.
The Momentum Effect is the idea of generating consistent, high-quality profits over time both through an intimate knowledge of your customers’ desires and a spirit of forward motion among your internal operations. The pitfall into which most companies fall – especially large, successful ones – is that they become complacent with their industry-standard spoils and succumb to traditional management, ultimately leading to an inevitable decline. Because of the constantly changing whims of their customers, they need to refocus the way they do business to more closely understand them and tailor the business accordingly. This overly simplistic description obviously does not do the book justice. Above being a blueprint for catalyzing large, organic growth, it is an impressively detailed breakdown of customer psychology. After reading it, you can’t help but marvel at his command of everything from big picture macroeconomic concepts down to the minutiae of running a small business.
As a non-MBA myself, a lot of the economics beneath Larréché’s reasoning was slightly over my head. However, the book makes up for my bewilderment with practical, real-world examples, most of which have enjoyed very recent success thanks to the concepts outlined in this book. He talks about the Nintendo Wii as a perfect example of a company expanding its reach into a non-traditional market by understanding that market’s desires. He repeatedly brings up Apple’s success with the iPod and iPhone as an example of a robust power offer combined with a high-quality product. On the levels of vibrant retention he prizes Facebook and Virgin Atlantic and lauds the Harry Potter book series when describing customer engagement. Along the way he details many other examples, some more successful and relevant than others (Wal-Mart, Dell, Southwest Airlines, IKEA, First Direct Bank, etc.).
This book is ideal for both the budding entrepreneur and the executive business mogul. It combines a common sense, rational approach to structuring a company’s attitude with a seasoned knowledge of business concepts to show how it is possible to achieve fantastic growth.
January 11, 2010
Treatise on establishing superior business growth and profits
Apple’s customers love its products. They line up overnight to be the first to buy its newest offerings. They form user groups, becoming Apple “tribe” members. With such loyal customers, Apple has attained self-sustaining business momentum. How did it achieve this rank? Do its managers spend their time slashing costs? No, Apple’s leaders focus on developing products that people feel they simply must have. In this carefully conceived, comprehensive book, business professor and consultant J.C. Larreche examines the way firms that have such momentum gain it and sustain it. The book is dense and it uses a fair dose of jargon to convey the power of momentum. Yet, Larreche’s lesson that product quality and customer satisfaction (or, better, adoration) are the roots of momentum comes through clearly. It might cross your mind that if you could create products that engender as much devotion as the iPod, well, you already would have done it. This book sets out to show you how. getAbstract recommends this treatise on innovative, customer-driven products and services to executives who want to pump up their products and their sales.
To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/10...
Apple’s customers love its products. They line up overnight to be the first to buy its newest offerings. They form user groups, becoming Apple “tribe” members. With such loyal customers, Apple has attained self-sustaining business momentum. How did it achieve this rank? Do its managers spend their time slashing costs? No, Apple’s leaders focus on developing products that people feel they simply must have. In this carefully conceived, comprehensive book, business professor and consultant J.C. Larreche examines the way firms that have such momentum gain it and sustain it. The book is dense and it uses a fair dose of jargon to convey the power of momentum. Yet, Larreche’s lesson that product quality and customer satisfaction (or, better, adoration) are the roots of momentum comes through clearly. It might cross your mind that if you could create products that engender as much devotion as the iPod, well, you already would have done it. This book sets out to show you how. getAbstract recommends this treatise on innovative, customer-driven products and services to executives who want to pump up their products and their sales.
To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/10...
December 29, 2011
Понравился разбор работы британского банка First Direct. Тиньков с его банком Tinkoff Кредитные Системы пусть дальше продолжает вешать лапшу лохам про уникальность их банка. Не зря он меня подбешивает)
Displaying 1 - 3 of 3 reviews