The Failed Entrepreneur

by Duncan Ridler

This is the true story of an ordinary man determined to avoid an ordinary life. His solution? To become an entrepreneur, exploiting a talent for turning almost anything into a business opportunity. However, as each new venture starts to go wrong, success slips away as fast as it arrives. He responds to misfortune with a resilient sense of humour, but is his misfortune self-inflicted? Should we admire his courage and effort or condemn his mistakes? Narrated with a bittersweet blend of humour and honesty, The Failed Entrepreneur offers a tantalising insight into the entrepreneurial spirit. As you follow the story’s twists and turns, you are drawn into a world of unbearable frustrations and impossible decisions. And you start to realise how perceptions of business failure can influence the way we judge each other. But in a culture that often values winning ahead of trying this is also an optimistic story, and one that could completely change the way you think about success and failure.

Genres: Nonfiction

300 pages, Paperback

First published May 7, 2012

Reviews

[Amytrumpeter · Rating 5 out of 5]

The Failed Entrepreneur, by Duncan Ridler, gives a fantastic insight into the ups and downs of entrepreneurial life. If you have ever tried to make it in business, or thought about running your own business, you will love it! The Failed Entrepreneur is an exciting and unexpected real life account. The importance of friendships and relationships comes across, making this story emotionally appealing to any adult reader. This is a page turner that could surely be the next international Best Seller. You simply must read this book!