Customer Care Excellence: Create an Effective Customer Service Strategy

by Sarah Cook

Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service and convenience, and will not be 'sold to' or manipulated. Companies that do not face up to these changes will lose market share.

Genres: Self Help

248 pages, Paperback

First published January 1, 2000

Reviews

[E · Rating 4 out of 5]

Nine helpful rules for achieving customer satisfaction

Customers’ collective buying power can make or break any company. While this may not be news to businesses, customers themselves are now realizing their collective strength and flexing their muscles. That makes customer satisfaction and retention even more crucial. Sarah Cook does a great job of showing the business impact of keeping your customers happy. She cites pivotal studies and tells numerous stories from actual companies to prove her thesis. In unembellished textbook style, she explains what really matters to consumers and how some companies have made their operations more customer-centric. While the book is slightly repetitive, it is also practical and informative. getAbstract recommends it to anyone who wants to build repeat customers and boost employee morale.

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[Mika · Rating 4 out of 5]

Nice overview on the topic.