Roger Priddy (b. 1960) is the creator of Priddy Books, which publishes books for babies and young children. Priddy Books is a division of Macmillan Publishers and books published by the imprint have won several Practical Pre-School Awards.
My one year old daughter is obsessed with this book. What we see as a large, chunky board book teaching her ABCs, colors, and shapes, she understands as a very important guide book that repeats her favorite animal (a cat) throughout and can handle her heavy handed playing (though most of the flip up flaps are ripped or heavily creased). This book has made her love reciting ABCs with us, so it's a winner in our book.