CONTEMPORARY BUSINESS 2006, is updated and even better than before! Containing the most important introductory business topics, this paperback text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new paperback updated edition of Contemporary Business creates excitement about the world of business for your students as well as helping them improve their critical thinking skills. Opening new doors of possibility can be difficult - Contemporary Business, gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. The Best Just Got Better!
Sold in my school bookstore, this deceptively packaged book wasn't what I bargained for. Upon opening the packaging, an ensemble of loose paper fluttered in all directions. It appeared the authors, publishers, and manufacturers decided that the student could foot the extra cost of a three ring binder to hold the groupings of thin, weak paper that consisted of the text book. What's worse, is the author appeared to rudely allude to the rip off within the text as an out of context parallel topic.
Aside from the worst business process I've ever heard of in cheaply manufacturing an expensive book, the text described all of the overall concepts that anyone could think to add to the Business category. Industries, human resources, sales, finances, teamwork, management, marketing, and more are shortly covered in chapters with relevant examples, descriptions, and definitions.
This is a lame text, suitable only for 17 year olds. No business textbook should trouble itself with questions of business etiquette and how to do a resume. It is essentially a comprehensive review of business vocabulary and basic principles. The most annoying thing about it appears that the publisher or authors were getting kickbacks from the companies profiled, since the profiles read more like commercials.
Readable in a very loose way. Feels like it was sponsored by the companies discussed (Walmart is an example of ethical practices and environmental stewardship, REALLY??). Only put me to sleep a handful of times, which is saying tSomething for textbooks,