No Copy Advertising

by Lazar Džamić

No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

Genres: Design

160 pages, Hardcover

First published October 1, 2001

About the author

Jedan od vodećih digitalnih i kreativnih stratega, pisac, predavač i nekadašnji direktor za brend planiranje u evropskoj centrali kompanije Google. Bio je direktor planiranja u nekoliko vodećih integrisanih britanskih agencija, nagrađivan je kao strateg na projektima za vodeće britanske klijente i autor je brojnih tekstova o digitalnom marketingu, kao i nekoliko knjiga.

Reviews

[Christina Widmann · Rating 4 out of 5]

Copyless picture ads and the stories behind some of them. I would have liked to read some more details of those stories; they're kept quite short.
Still, an instructional book for those of us who work in advertising.

[Louis W · Rating 2 out of 5]

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