The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

by D.J. Waldow, Jason Falls

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!
They say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!
Learn how to
Discover which email marketing rules are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce imperfections into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing "

Genres: Business, Nonfiction

325 pages, Paperback

First published August 3, 2012

Reviews

[Frank Wild · Rating 1 out of 5]

Basic. Ok for beginner

[Jason Falls · Rating 5 out of 5]

Well, I wrote it, so ... heh

[Online Eccentric Librarian · Rating 4 out of 5]

Unlike so many marketing books that cover a wide variety of topics or tend to discuss in generalities and with overly-specific one-time only examples, this book truly is a great resource bible for email marketing.

The book discusses every aspect of email marketing in an easy-to-read, friendly, yet thorough and thoughtful manner. It gives real-world examples that worked, didn't work, and suggestions for a variety of business types.

This is no paper thin book on a small subject - but it isn't ponderous or overly long. It's the right length on the subject.

But the greatest asset is that it really is about how to win customers over on opting in to your newsletters and email promotions. It helps you to understand their needs and desires so you can drive your marketing in a direction that makes sense to them and you.

This is a great resource for all business types - from SME to large corporate. They clearly show that email marketing as an effort is not only useful but also very profitable for time spent.

[John Jeffcoat iii · Rating 5 out of 5]

This is a must-read for anyone who maintains an email marketing list. It offers some brilliant ideas regarding giving your webiste visitors an incentive to Opt-In to your regular email newsletter, maintaining customer contact, and promoting repeat business on a massive scale with minimal effort. "It's all about the list"... and so many businesses overlook the golden opportunity of Opt-In email marketing to people who have visited your website and say "Yes, I would like to be on your email list". I am planing to integrate just such a thing at my own online business ( www.GREATSITE.com ), and I hope to generate a quality emailing list, using the principles outlined in this book.

[Pamela Grow · Rating 5 out of 5]

Despite the fact that I consider myself a fairly experienced email marketer, I learned quite a bit from this book. Every week there's a bright and shiny new tool on the social media landscape -- but what's the first thing that you check every day? There will always be the naysayers who say that direct mail or email are dead -- I say there are no better methods of connecting and building true relationships.

[Matthew · Rating 4 out of 5]

Good book which breaks down the anatomy of an email (from, subject line, body etc) and the "rules" for each item. It then goes to dispel the rules by citing examples of businesses having huge success in not following the rules. Interesting read especially if you're not an information marketer.

[Kimberly · Rating 3 out of 5]

If you're completely new to email marketing, then this will be a good read. But I found it to reiterate a lot of common themes I've read elsewhere.