Strategy: A View from the Topan Executive Perspective

by Cornelis A. de Kluyver, John A. Pearce II

A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.

Genres: Business, Management

Paperback

First published August 1, 2002

Reviews

[Suellen · Rating 4 out of 5]

Covers the concepts and adds in a bit more of the holistic approach to strategic planning and implementation.

[Andrew · Rating 4 out of 5]

Great intro to strategy book =)

[Alejandra · Rating 4 out of 5]

Easy read. I found that the use of real companies to illustrate the ideas was very effective. As an MBA student, this book served as a refresher.