An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
For information on business from a global perspective, this book covers the topic effectively. I enjoy the Pro and Con arguments that provide perspective for both sides of relevant topics. There are some semantics issues but they are minor. The graphics present relevant information effectively. Overall good textbook.
Read this book as part of my MBA program. It covers "Comparative environmental frameworks, theories and institutions, the world financial environment, global strategy, structure and implementation, and managing international relations."