It's Your Business was an immediate Wall Street Journal bestseller and garnered tremendous media attention from entrepreneurs and small business owners.
With advice from Ramberg and such notable entrepreneurs as Blake Mycoskie and Guy Kawasaki, this right-to-the-point book covers topics from human resources to finance, public relations to sales, and much, much more -- all geared towards the small business owner.
Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.
My business-y parents gave me this book as a Christmas gift. I think their intentions were good, but it's mostly geared to folks who who truly have a small business. (Hint: *not* a writer who sits at her computer screen all day). That said, writing *is* a business, especially when you are published, or looking to get published, or a freelance writer.
I did glean some good tips on business etiquette, product branding, cold calls/emails, and customer service. JJ Ramburg's writing is clear, concise and easy to read in short sitting. While the introduction of IT'S YOUR BUSINESS suggests you *not* sit and read the book cover-to-cover, I did just that (I know, rule-breaker I am). It took all of two hours, maybe less. You could also just read a tip or two a day.
The book is comprised of "183 essential tips that will transform your business."
A cool feature--QR codes throughout you can scan and be transported to TV segment of her show by the same name, giving you more in-depth information on that tip.
My one critique--we really get sick of hearing of Ramburg's small business, GoodSearch.
Back to the business of being a writer, if you really want a book on that--I'd go for the Writer's Market Deluxe Edition of just about any year. My go-to right now is the 2012 edition. WRITER MAMA is also a good quick-reference for improving your writerly business sense.
This is a good book. It has bite sized ideas that are easy to read. Along side practical ways that the ideas can work, it makes for a good starting point for any small business owner.
Easy read.. Quick tips on things you can do to increase sales, improve productivity and streamline operations. Many of the tips can be applied without having your own business
"Don't think of business favors as things that need to be paid back. Think of them as reputation builders for yourself. The more you help people, the more people will respect you and look to you for leadership, which will in turn help your business" (70).
"Never give specific prices for your service over the phone....If you are cornered by someone who demands a price, state a wide range" (121).
"Don't decrease price; increase value" (123).
"Phone all sales leads from your website or voice mail within in fifteen minutes, if possible" (130).
"Never underestimate the value of meeting someone face-to-face" (222).