A former presidential speechwriter draws on the experiences and techniques of Winston Churchill and American politicians to provide a practical guide to preparing and delivering business speeches
James C. Humes was Ronald Reagan's speechwriter. He also wrote speeches for George H.W. Bush, Gerald Ford, Richard Nixon and Dwight Eisenhower. He has served as a communications advisor to major U.S. corporations, including IBM and DuPont. He is the author of twenty-three other books.
Winston Churchill believed oratory was an entirely different form of communication than the written word, and as perhaps the twentieth century's best English orators, he probably has a shred or two of credibility. He studied oratory and painstakingly developed a number of strategies for excellent spoken communication, which have then been studied in turn by James Humes, a Churchill expert.
Not content to mine the wealth of Churchill's thinking on speech-giving, Humes has also studied Franklin D. Roosevelt, Dr. Martin Luther King Jr., Ronald Reagan, Abraham Lincoln, and other outstanding orators. As a matter of fact, he himself served as a speech writer for at least five U.S. Presidents; so he has a shred himself.
I really enjoyed this book. While I wouldn't say it was the best prose I've read--perhaps because Humes is an expert in speech-writing, not in book-writing--the lessons he gives are excellent. Every page has one or two anecdotes that make it a worthwhile read for history buffs.
This book and Humes' more recent work, "Speak Like Churchill, Stand Like Lincoln" overlap quite a bit, but I found them both worth reading. Humes tells enough different stories and approaches the same topic from different enough angles that I found both thoroughly enjoyable.
From a speaking perspective, this book is chock full o' nuggets that will improve any public speakers' abilities, from giving announcements to giving sermons.
5/15 Brilliant book on communication, gets to the point and has a lot of information and good tips. Great length for the book as well. Would definitely recommend this to anyone interested in communication in general.