Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.
Sold in my school bookstore, this deceptively packaged book wasn't what I bargained for. Upon opening the packaging, an ensemble of loose paper fluttered in all directions. It appeared the authors, publishers, and manufacturers decided that the student could foot the extra cost of a three ring binder to hold the groupings of thin, weak paper that consisted of the text book. What's worse, is the author appeared to rudely allude to the rip off within the text as an out of context parallel topic.
Aside from the worst business process I've ever heard of in cheaply manufacturing an expensive book, the text described all of the overall concepts that anyone could think to add to the Business category. Industries, human resources, sales, finances, teamwork, management, marketing, and more are shortly covered in chapters with relevant examples, descriptions, and definitions.
This is a lame text, suitable only for 17 year olds. No business textbook should trouble itself with questions of business etiquette and how to do a resume. It is essentially a comprehensive review of business vocabulary and basic principles. The most annoying thing about it appears that the publisher or authors were getting kickbacks from the companies profiled, since the profiles read more like commercials.
Readable in a very loose way. Feels like it was sponsored by the companies discussed (Walmart is an example of ethical practices and environmental stewardship, REALLY??). Only put me to sleep a handful of times, which is saying tSomething for textbooks,