Do not let the title of this book fool you - it is much more than a book on coaching. Instead, this book is an excellent guide to how to work effectively with people from many different cultures. The Cultural Orientations Framework is an excellent assessment tool that coaches and consultants can use to determine the mix of cultural values among team or group members. For instance, where along the spectrum do group members fall, in terms of a preference towards working individually, or collectively? What is the preference of team members towards a concise linear sense of time, vs. a more circular and fluid one?
The chapters that describe each set of cultural characteristics to consider are very well written and organized, in easy to understand language, and shows his extensive personal and professional experiences in doing such work with individual and organizational clients.
I believe that this book would be of value to people in any sector, public, private or nonprofit, who seek to work effectively with people from different cultures - constituents, clients or customers, as well as cross cultural work teams and organizations.