Ad-Free Brand, The: Secrets to Building Successful Brands in a Digital World: Secrets to Building Successful Brands in a Digital World

by Chris Grams

Today you can build powerful, enduring brands at amazingly low cost &; without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat&;s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!    

Genres: Nonfiction

298 pages, Paperback

First published August 1, 2011

Reviews

[Tami · Rating 5 out of 5]

In the past, big business was always able to drown out the little guy with huge advertising campaigns. Small business really couldn’t compete. Fortunately, social media is the great equalizer. People have become tired of big companies dictating to them. They want good products that will serve their needs.

The Ad-Free Brand is the new business model. It’s not enough to determine your target audience and create a great ad campaign targeted to these potential customers. Today, business is more of creating a community. In this way, hocking your wares is secondary to serving and nurturing that community.

The Ad-Free Brand looks at creating (or recreating) your brand to better serve your particular community. Doing the necessary research need not be an expensive proposition, it just takes a bit of planning. Then, you can create a consist brand that grows naturally.