What do you think?
Rate this book
The Next Economy MBA: Redesigning Business for the Benefit of All Life
This radical and rigorous rethinking of the traditional MBA program combines solid business principles with a commitment to environmental and social justice.
Many current and aspiring entrepreneurs are looking for a solid business education that also deeply aligns with their progressive values. Based on a course field-tested with over 500 students, this book fills that gap. It covers traditional topics such as business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective. And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more.
Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution-and they can be hugely expensive. Sustainable MBA programs, while laudable, are too incremental to make a sufficient impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It draws on the authors' experience of working with over 300 social enterprises, from small organizations like Winona's Hemp and Heritage Farm to household names like Ben & Jerry's and Patagonia.
Our current economy, what the authors call the Business as Usual Economy, has created a massive wealth gap, a climate crisis, racial division, and needless housing, food, and healthcare shortages. This book shows how businesses can pave the way to a Next Economy that meets the basic needs of all people and restores and protects the planetary ecosystem.
Many current and aspiring entrepreneurs are looking for a solid business education that also deeply aligns with their progressive values. Based on a course field-tested with over 500 students, this book fills that gap. It covers traditional topics such as business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective. And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more.
Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution-and they can be hugely expensive. Sustainable MBA programs, while laudable, are too incremental to make a sufficient impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It draws on the authors' experience of working with over 300 social enterprises, from small organizations like Winona's Hemp and Heritage Farm to household names like Ben & Jerry's and Patagonia.
Our current economy, what the authors call the Business as Usual Economy, has created a massive wealth gap, a climate crisis, racial division, and needless housing, food, and healthcare shortages. This book shows how businesses can pave the way to a Next Economy that meets the basic needs of all people and restores and protects the planetary ecosystem.
- GenresBusinessSustainability
216 pages, Kindle Edition
Published May 23, 2023
7 people are currently reading
57 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
August 13, 2023
Authored by a team of holistic thinkers drawing on their years of business consulting experience, Next Economy MBA challenges some fundamental principles embedded in our current economy and tackles the core business design challenge in the subtitle. You may find some of the stretches that you are asked to take in the reading personally challenging. I encourage you to stick with it!
The deeply stakeholder-oriented approach of the book is applied to many levels of business operations: mission, culture, strategy, policies and conduct. The authors also bring a refreshing sense of justice that most business books lack, inviting business owners to deeply consider the impacts of their decisions.
Do they set a high bar for us as business owners to hit? Absolutely. If you're unlikely to get over the bar, you definitely won't get over it if you don't even try. And even making it 70% of the way will be an accomplishment.
The deeply stakeholder-oriented approach of the book is applied to many levels of business operations: mission, culture, strategy, policies and conduct. The authors also bring a refreshing sense of justice that most business books lack, inviting business owners to deeply consider the impacts of their decisions.
Do they set a high bar for us as business owners to hit? Absolutely. If you're unlikely to get over the bar, you definitely won't get over it if you don't even try. And even making it 70% of the way will be an accomplishment.
Displaying 1 of 1 review