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Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas.
Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success.
As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.
Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas.
Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success.
As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.
- GenresNonfictionBusiness
256 pages, Paperback
First published January 1, 2001
44 people want to read
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Displaying 1 - 3 of 3 reviews
September 13, 2012
Okay, so supposedly this guy is a genius and all, but this book didn't wow me. It seems like the topic was more chapter-worthy than book-worthy, and I wasn't even done with the first chapter before I was completely irritated by the recurring phrase, "Guerrillas know. . ."
October 9, 2013
There is actually a lot more science available about what makes a meme go viral, though this book was written in 2001 and that information might not have been available. This book will tell you how to make an internet age marketing decision, but it doesn't quite have the idea of how to make a viral marketing decision correct.
What the author does get right is this: your marketing creativity is BS if you don't know what you are trying to accomplish, if that accomplishment doesn't link directly to revenue, and if the creativity doesn't support that business path.
This seems obviously, but as far as I can tell the #1 thing wrong with most marketing efforts is that they don't actually have a goal. There are a lot of books out there to drill home that point in one way or another, but this book drills toward quality in the marketing message itself, which is the more unique message of this book.
What the author does get right is this: your marketing creativity is BS if you don't know what you are trying to accomplish, if that accomplishment doesn't link directly to revenue, and if the creativity doesn't support that business path.
This seems obviously, but as far as I can tell the #1 thing wrong with most marketing efforts is that they don't actually have a goal. There are a lot of books out there to drill home that point in one way or another, but this book drills toward quality in the marketing message itself, which is the more unique message of this book.
October 13, 2012
This books is horrifying. Therefore sublime. Here are techniques by which marketers find ways to manipulate your desires, your selfhood. Given the means by which our culture operates today, I believe self-knowledge is available here if you read this askew. The most profound moment was the list of 50 Reasons Why People Buy Things.
Displaying 1 - 3 of 3 reviews