WHEN THE COST OF DOING BUSINESS IS BLOOD, ONE MAN MUST SAVE WHAT'S LEFT OF HIS FAMILY FROM PAYING THE PRICE…
In a future wrought by traumatic events, the people of the UK come to rely on retailer Yellowstone for their every need. The futuristic company is a newcomer to the country but it’s technologically-advanced ways pamper a weary populace with convenience – at a price – and the convenience soon becomes a necessity.
Danny Price is one of a lost generation who seems to be going nowhere in this harsh future – after losing most of his family, he moves in with his last remaining relative, his grandmother, who has her own secrets to keep. Others are wary that Yellowstone’s ambition can’t be controlled by the bounds of laws and morals. Their companies scrabble to secure their stake.
When Danny interviews at Yellowstone, he realises the sacrifice he needs to make is too great – but he doesn’t realise that Yellowstone know all about him and the danger to their hegemony he poses without even knowing it. When the battle in the boardroom spills over to a hostile takeover of every town and city in the country, Danny is the one man who stands to fight the Price War against all the odds…
I was given an ARC copy of this book in exchange for an honest review.
I thoroughly enjoyed Price War, which follows the story of Danny Price, who lives in an eerily not-so-distant future where a company called Yellowstone has a stranglehold on the UK, forcing the closure of small businesses. But Danny, who lives with his grandmother, has no idea of the secret connection he has with the company and how it has already claimed those he loves.
This was a great, fast, and action-packed read. I particularly loved Janice, she was a very cool, strong granny, and I wanted to keep her safe. #justiceforjanice!! The action scenes were also very well written, and the world was totally believable and well rounded, a corrupted UK held hostage by a huge retailer that has woven its tentacles into everything! Pick this up, it's fun and thought-provoking and I'm looking forward to the next book.
Richard has crafted a fast-paced, nail biting thriller that honestly reads like it could be fact, rather than fiction. A mega-corporation that mirrors the likes of Amazon are looking to wrap the whole of the UK under its iron fist. The protagonist, Danny Price, is our guide as we see the true impact on the street level. We get to know Danny's family, and what this change could mean for them, and for the rest of the nation. I particularly enjoyed how throughout the novel, you see the gradual deterioration of the "normal" world, as Yellowstone begins their hostile takeover.
There's plenty of interesting characters to keep you engaged, and a few twists and turns that surprised me.
I cannot wait for the second instalment in this series!
Don't you just love a book where the world is different to our own but also feels somewhat familiar and has you questioning and worrying if this sort of thing could happen one day.
This book felt believable and frightening. It had alot going on throughout while also building up enough development of the world to understand it, and enough development of the characters to feel as if you're there alongside them and want to be there alongside them to see what will happen etc.
It's deffo a unique and interesting premise. It's very well written but not overly complex so keeps you turning the pages. Overall, I think it's a really good book that you should deffo consider reading!
I received a sample of this story with the option to get a copy of the book for ARC reading.
I did enjoy the sample, but ultimately decided it was something I wasn’t interested in. While the story itself is a compelling and intriguing idea, it was a little hard to follow.
This dystopian society idea is a little closer to reality than we expect and I think it has the potential to be a thrilling, fast-paced story. Even though I didn’t enjoy it for myself, I will say that it deserves a read from everyone to make their own determinations about it.
I originally received this as an eARC, but I was so backed up that I actually ended up buying a copy by the time I got to reading it. (Sorry about that.)
This is a near-future dystopian techno-thriller. It poses the question of what the world would look like if companies like Amazon were allowed to grow and buy and take completely unchecked. At some point, things would be so cutthroat that it would turn to blood, right?
While the concept is huge, the author gives a very personalized story within. As he warned me, “the book is very British” and yep, it is unapologetically so. But within that, the characters are presenting you with their world, as opposed to the grander world beyond. The characters deal with issues with family and friends, losing jobs, home damage from storms, and some damage from other’s fists…the stakes get higher and higher as the story progresses, and I was incredibly happy with the fact that it didn’t extend to the unbelievable.
The characters are believable, as are the relationships that intertwine between them all. Some dialogue was beyond me and my American brain, but that somehow read as especially authentic to me.
The only thing the story was missing for me was a little more. More backstory, more world building, more lore. More of the precipice that was crossed to bring the world to where it was. Also, the author further pushes his pineapple on pizza agenda…nah.
In exchange for an honest review, I received an ARC copy of this novel from the author and the fine folks at StoryOrigin.
Price War takes place in a dystopian near-future UK, where a corporate struggle takes place between Yellowstone and Merton - where the former can be construed as a direct real-life comparison of an Amazon or a Walmart-type company and the latter is representative of "mom and pop" stores (albeit writ large).
The story poses the question of what the world would look like if companies like Amazon were allowed to grow and buy and take completely unchecked, venturing forth from the world of automated corporate control into one where these corporate giants eventually usurp power from a democratically elected government and finally assume more and more political power.
Though the story is entirely British, with its terms and humor, and while some of the colloquialisms were a little trying I was able to follow effortlessly. The challenges the characters faced could happen anywhere in the world as easily as in modern London.
I think anyone afraid of an AI or corporate future should pick this novel up. Honestly, anyone who thinks mega-distributor companies are ideal because they deliver cheap goods right to our door should read this novel. Though fictionalized, it feels a little too accurate in places.
There was a part of the book where it seemed that Holliday had "jumped the gun" with the discovery of the relationship between Hailey and Danny and how that affected Henry (and a few paragraphs later it felt that Henry was totally ignorant of the relationship). This was my only major criticism of the story.
On a scale of five stars, I would rate this book a high three or a low four stars (with only very few books ever receiving the esteemed five stars). The author does a fine job of weaving a tale where the character work is superb, the action scenes flow naturally, and imagining a near-future that could very well soon be our present.
As with all my literary ramblings, these are but a mere smattering of my five cents worth.
I was given an ARC coy of this novel for an honest review.
Price War shows the dangers of veering too far into automated corporate control as it is fast approaching the merging of fact and fiction. Yellowstone, the fictionalized company in Price War, is a perfect allegory of a growing societal issue. Character lives are destroyed due to careless mistakes in a spreadsheet somewhere.
The story kicks off with an intense opening concept, filled with well written violent action. It wasn't overly graphic, yet I felt hyped up to read where the book was going from there. Richard Holliday created unique, dynamic, and heartfelt characters, the main one being Danny Price. I was caught up in their dilemmas and the pages flew by.
Though the story is quite British, with its terms and humor, I was able to follow effortlessly. The challenges the characters faced could happen anywhere in the world as easily as in modern London.
I think anyone who is afraid of an AI or corporate future should pick this novel up. Honestly, anyone who thinks mega-distributor companies are ideal because they deliver cheap goods right to our door should read this novel. Though fictionalized, it feels a little too accurate in places.
The character work is superb, the action scenes flow naturally, and Richard has imagined a future which could very well soon be our present. Well done for the start of the series. I'm excited to see what is in store next for Danny and his Price War.
I was given an ARC of this novel in exchange for an honest review.
I had a ball reading Price War! Set in a future London, Price War is a cutting, satirical techno-thriller-come-dystopia where the balance of power has shifted majorly in favour of huge corporations who hold zero accountability to any government and are capable of doing just about anything they want! I've always had an interest in NGOs and big corporations swallowing power and capital, so Price War really satisfied that side of my brain!
As well as having a really interesting, and frankly all-to-real, premise, I really enjoyed the characters in Price War. My personal favourite was Hailey, the maverick with a camera ready to stir the pot and uncover some truths!
I really enjoyed this book and definitely recommend it if you're into techno-thrillers, AI and the power of huge companies.