David Ball on Damages: A Plaintiff's Attorney's Guide to Personal Injury and Wrongful Death Cases

by David A. Ball

When David Ball on Damages was first published in 2001, it changed the way attorneys seek damages. The book provides step-by-step guidance for attorneys seeking money for their clients. Ball explains why jurors give, why they do not, and how to motivate them to do the former instead of the latter. He walks readers through voir dire, opening, testimony, and closing, providing practical, effective, and innovative methods for pursuing damages. Now, in this expanded, second edition, Ball includes methods to contend with the way today’s jurors view lawyers and their clients. The techniques provide tools to counter sophisticated opposition tactics, the public mood, and laws and rules that continue to grow more hostile.

Genres: Law, Professional Development

426 pages, Paperback

Published June 1, 2005

About the author

David Ball, Ph.D., is a nationally known jury and trial consultant. As President of Jury Watch, Inc., he has worked on hundreds of civil and criminal cases providing focus groups and mock trials as well as guidance in jury selection, case analysis and presentation, courtroom communications, and damages strategies. He has taught law students at a number of law schools including Duke University; Wake Forest University, the University of North Carolina, the University of Minnesota, and Campbell University. He also teaches trial advocacy skills to attorneys across the country for NITA, ATLA and other organizations. Dr. Ball is featured in the video Do Your Own Jury Focus Group distributed by NITA. He is headquartered in Durham, North Carolina.

Reviews

[Charley Gee · Rating 5 out of 5]

A must-read for all plaintiff's counsel, aspiring plaintiff's counsel and all those working for plaintiff's counsel.