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Lexus: The Relentless Pursuit
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
- GenresManagement
280 pages, Hardcover
First published September 6, 2004
26 people are currently reading
85 people want to read
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Displaying 1 - 5 of 5 reviews
October 18, 2013
A surprisingly engaging narrative of the high-stakes gamble that was Lexus.
One need not be a car-nut to appreciate the business opportunities, design challenges, political maneuvering, customer service - lessons to be learned in this book.
Perhaps I am too bound to the linear telling of a tale, but I found the author's jumping around a bit distracting, but that is his choice.
Overall, a very satisfying read.
If nothing else, the book is well worth the time to extract the remarkable Lexus design philosophy:
- seamless anticipation
- intriguing elegance
- incisive simplicity
Kewl!
One need not be a car-nut to appreciate the business opportunities, design challenges, political maneuvering, customer service - lessons to be learned in this book.
Perhaps I am too bound to the linear telling of a tale, but I found the author's jumping around a bit distracting, but that is his choice.
Overall, a very satisfying read.
If nothing else, the book is well worth the time to extract the remarkable Lexus design philosophy:
- seamless anticipation
- intriguing elegance
- incisive simplicity
Kewl!
June 15, 2021
A bit encyclopedic and chronological, but to any lover of the marque, it tells the story we all know. The Lexus LS 400 was an incredible car, as was the RX 300. The story just doesn't tell the beginning but the first 15 years, with its UPs and downs.
August 8, 2022
I wish it would have focused more on the engineering side of things instead of on Business Guys in Business Suits, but it was still interesting.
May 8, 2025
Learned a ton about the management philosophy of Lexus and the original lineup.
August 4, 2014
Desde Leader Summaries recomendamos la lectura del libro Lexus, de Chester Dawson.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, análisis de empresas y líderes de éxito.
En el siguiente enlace tienes el resumen del libro Lexus, Relato del impresionante esfuerzo de investigación y desarrollo empleado por Toyota en la creación del Lexus: Lexus
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, análisis de empresas y líderes de éxito.
En el siguiente enlace tienes el resumen del libro Lexus, Relato del impresionante esfuerzo de investigación y desarrollo empleado por Toyota en la creación del Lexus: Lexus
Displaying 1 - 5 of 5 reviews