Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

by Ivan R. Misner

This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.

Genres: Entrepreneurship

159 pages, Paperback

First published January 1, 1996

About the author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has over 5,800 chapters throughout every populated continent of the world. Last year alone, BNI generated 6.5 million referrals resulting in $2.8 billion dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written twelve books including his latest #1 bestseller, "Networking Like a Pro".

He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of La Verne. He is also the Founder of the BNI-Misner Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth and their three children in Claremont, CA. In his spare time!!! he is also an amateur magician and a black belt in karate.

Reviews

[Shine Masri · Rating 4 out of 5]

This book comes handy for those looking to come up with a slogan, punchline, tagline inspired by the 80s & 90s. I ordered this book long back and forgot all about it, till I was cleaning my bookshelves and decided it's time to read this old book. The book basically says you have 7 seconds to make an impact in people's minds when they see your slogan. It then moves on to listing hundreds of taglines that I found most of them to be boring, apart from some hidden gems.

I've also found a blog post containing a summary of all the best slogans and taglines mentioned in the book here. This post will help you decide whether you need this book or not.

Worth mentioning that the book author himself moved on to cover other subjects like networking and sales in his following books.

[Penelope Brown · Rating 4 out of 5]

Solid marketing book.