Analyzing Social Media Networks with NodeXL: Insights from a Connected World

by Derek L. Hansen

Analysis of social media network using node Excelb For users who are interested in big data and social network analysis b b The best tutorial to introduce NodeXL! b " Analysis and visualization of network data of various types of fixed and unstructured data in the social media and Big Data era. Chapter 1 ~ 3 of this book briefly introduces the theory of social network analysis. Chapter 4 ~ 7 is a tutorial (tutorial) on using node Excel. . Chapters 8 - 15 cover various social media analysis methods, and illustrate data download and analysis methods with actual data. The social media platform genre covered by the case is the E-mail thread mail network, Twitter, Facebook, Web, Hyperlink network, Flickr, YouTube ), Wiki, and so on. "Social Media Network Analysis Using Nodes Excel" is a collection of social network data collected and analyzed by each genre. It is composed of cases that can be applied by applying actual cases. Especially, for beginners who use node Excel for the first time, node Excel concept, installation, theory, and practice method can be configured step by step for beginners to applications. Through the book, students learn basic theory and easily learn the program so that it can apply to social media big data, social media text analysis, media marketing, cultural consumption etc.

Genres: Technology

Paperback

First published August 27, 2010

Reviews

[Brian · Rating 3 out of 5]

The scrappy little Excel plugin, NodeXL, has amazing potential for measuring and visualizing all kinds of digital networks. My marketing media class took it for a test run, and this book was an able guide, featuring cookbook-style instruction and lots of pretty pictures.

The first section, which gives obvious explanations of every type of every digital network imaginable, is only helpful if you're 85 years old or have been living off the grid for the past 10 years. The sections on applying NodeXL were quite relevant, though, especially in the email and Twitter network examples. Some formula examples in the book no longer work with the latest version of NodeXL.

[Ryan Williams · Rating 4 out of 5]

A bit out of date at this point, but still a good introduction.

[Cedric · Rating 3 out of 5]

Decent book, interesting concepts in social networking, the current pro version of the tool has outgrown the menu options in the book.

[CO · Rating 4 out of 5]

It is sufficient for the people who wants to start from somewhere. Clear definition fed and satisfied the curiosity.

[Enrico]

well, it's about this microsoft product, and I don't know why it's all about twitter.

[Pantaleon Fassbender · Rating 5 out of 5]

Excellent resource on a quite fascinating instrument.

[Maryam Baratzadeh]

a