ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
Charles W. L. Hill is a British-born academic. As of 2016, he is the Hughes M. and Katherine G. Blake Endowed Professor in Business Administration and Professor of Management and Organization at the University of Washington's Foster School of Business in Seattle, where he has been teaching since 1988. Previously he taught at Michigan State University (1986–88), and the University of Manchester Institute of Science and Technology (now Manchester Metropolitan University; 1983–86). He was also a visiting professor at Texas A&M University (1985–86).[1] His books include Strategic Management: An Integrated Approach (2004), co-authored with G. R. Jones, and International Business: Competing in the Global Market Place (2005).
Casos de éxito de las decisiones estratégicas mas importantes hechas por las empresas top. Definitivamente después de aquellas decisiones marcan un punto de inflexión ascendente, un antes y un después en la empresa y la historia contemporánea.
I didn't care for the book - it was outdated. The book could have been condensed but textbook writers want to fill up pages rather than write in plain English. The same goes for the tests.