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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

3.76  ·  Rating Details ·  37 Ratings  ·  7 Reviews
Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business ...more
Hardcover, 190 pages
Published April 2nd 2007 by Harvard Business Review Press
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Robert
Aug 25, 2008 Robert rated it it was amazing
The title is explained by the fact that Zook and his associates chose to study most closely those companies “that beat the odds. We also analyzed patterns of failure and estimated the odds of success offered by various paths in various situations.” He goes on to observe that all of the success stories built their renewal on their “hidden assets” that had been previously been undervalued, unrecognized, and/or underutilized. “These assets were not central to the strategy of the past, but they held ...more
Paulo Peres
Mar 06, 2014 Paulo Peres rated it really liked it
Shelves: strategy
O livro em si é muito bom para gerar diversas discussões. Como em "O Poder dos Modelos Replicáveis", Zook tem uma linguagem as vezes muito "guru" outras muito claras e diretas. Essa variação é boa e ruim para o entendimento geral do livro. No entanto, acho que ele levanta discussões muito boas sobre modelos de negócios, lucratividade e sobre olhar o negócio por outra ótica. Recomendo como complemento a outros livros sobre estratégia. Ele é um bom embasamento de reflexão e análise do negócio para ...more
Stephen
Jul 24, 2011 Stephen rated it liked it
READ JUL 2010

Third book in a series dealing with the core business and how to focus an leverage for profitable growth.

Best quote, "If you do not know yourself, it is difficult to judge what you should become. If you do not know where you are, it is difficult to decide where to go and how. If you do not know what you are really good at, it is tough to know what to do" (pp. 165-165).
James
Aug 10, 2014 James rated it liked it
Shelves: science-business
Biz books in general do not intrigue me, so it is not surprising that this took some effort to get through. The idea of constantly evaluating the "core" and assessing your position is valuable, and that is the biggest lesson learned from this. The case studies were not altogether remarkable, but they did add to his point.
Shin
Jul 08, 2009 Shin rated it it was amazing
This is the third book by the auther, completing his analysis of what it takes a business to keep achieving above-average growth and above-WACC profitability year after year after year. Excellent framework, a lot of good hints for business portfolio management.
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A must-read book on strategic frameworks for knowledge workers and entrepreneurs.
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