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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

3.8 of 5 stars 3.80  ·  rating details  ·  87 ratings  ·  13 reviews
The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLO
Paperback, 272 pages
Published September 1st 2009 by Gotham
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Chaos scares people. Most of us like our routine and are not necessarily responsive to change. Gutsche addresses chaos and how it can actually be advantageous in Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change. His book has easy to understand points which are applicable for the CEO of a large company or a young adult dreaming about the future. Gutsche’s liberal use of pictures and color make this an especially engaging and very easy-to-read book.

Failure especially seems to
I saw Jeremy Gutsche at the ACUI Conference in Anaheim in 2009. I loved his presentation, and actually advocated that he present at the NC State graduation 2009 instead of the guy who focused on innovation at Xerox (huge seriously, your copiers rock).

Exploiting Chaos is essentially the written (lots of pictures too) form of the presentation that he gave. The book is a wealth of information on how to get on the cutting edge of cool and how to create a culture of innovation from y
Mark Victor Young
Lots of great ideas about not being afraid of tumultuous times in the marketplace. He shares lots of examples of companies which thrived despite poor economic conditions thanks to a risky idea or new way of looking at something. Also lots of examples of companies which took a very conservative approach to downturns which spelled their eventual doom. The book is broken down into little one or two page anecdotes, all with lots of pictures and charts for explanation, so it is easily picked up and p ...more
Tim Beck
i really enjoyed this book. i found it in the bargain bin @ Borders. it's a book about how to spark innovation in the world of business when change is needed.

i liked the presentation found within - creative anecdotes and images. very artsy.

i found many parallels to ministry and the church.

businesses will not survive if they lack vision for the future and if they are resistant to change. the same applies to the church. frankly, that is one main reason for decline in church participation and at
Achmad Iman Firmansyah
"picture are worth than thousand words", this book is proven that. With less word, lot of images and great design is much easier for me to catch content of this book. Lot of fresh and extraordinary idea from big company has been revealed in this masterpiece. 272 pages for this book is too lite, you can finish reading this book less than 1 hour.
Incredible book. I purchased a copy for my parents. Exceptional mental stimulation.
The format makes it a quick easy coffee-table read, best taken a few pages a day so that the content can stir up ideas in your mind. This is an excellent companion for the ardent thinker.
Anna Cuevas
I absolutely loved this book. It had some great information, the book was exciting and interesting to read and I did not want to put it down.
Osama Al-Zain
An excellent read in times of change that will define not only the future of business but also how business connects to consumers culture.
Angelica Melendez
Explores the most unusual methods in business.

Avantgarde approach to work.

Great factoids about American Ad history.
Dmitri Pavlov
Pros: This book has a lot of interesting stories and examples, very well witen.
Cons: Too much marketing oriented.
Quick bits of info with bold graphics. It all seems to make sense.
Don Thanh
interesting book and brings interesting topics :)
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