Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

by Lance Loveday, Sandra Niehaus

This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics.

Genres: Web, Nonfiction, Business, Design

196 pages, Paperback

First published October 27, 2007

Reviews

[PD Storage · Rating 5 out of 5]

شركة تصميم مواقع
شركة تصميم مواقع الكترونية
تصميم مواقع الكترونية
شركة تصميم مواقع ويب

[Glenn · Rating 4 out of 5]

As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. There is a short summary of the adoption bell curve made popular by the book “Crossing the Chasm.” There is also a brief anatomy of what happens when things go wrong in terms of office politics.

This book appropriately focuses on what is called in the business “goal conversion” which is converting less desirable user behavior (e.g. casual surfing) into more desirable behavior (e.g. registering, purchasing).

There is a chapter on the two main investment strategies and their potential resulting returns. Basically, you either decide to spend money on advertising and marketing to get more traffic to your site or you decide to spend money on improving the design of the web site which should improve your conversion rate. Obviously, your best bet is a prudent combination of the two.

The rest of the book articulately presents good design advice for the various parts of a typical web site. The advice is always focused on improving your conversion rate and not on what looks cool.

[Patrick Tang · Rating 4 out of 5]

This book take a good look at how web design can help your website conversion rate and boost up your Return of Investment (ROI). A tiny tweak here and there to your website will give significant results to your bottom line.

One enlightening tips from the book is that the least important page of a website is homepage. Read the book and you will know why!

[Cameron · Rating 4 out of 5]

Search for the 3.5 stars rating. Well, if it has ROI in the title it must be good, right? Thus continues my love-hate relationship with marketing and acronyms. But this is actually pretty good, as far as the topic goes. Most importantly (I think this applies for all biz books), it is SHORT.

[Linda N · Rating 4 out of 5]

This book does a good job of showing how to create ROI models for web design project. The other thing I like about it is that it does a good job of defining the intent for specific types of conversions.

[Montgomery Webster · Rating 3 out of 5]

As with most other tutorials, this book dedicates 25% of each page to white space. Otherwise, a fast introduction to conversion optimization. Definitely taught me what I wanted to know about designing landing pages.

[Stacey Moore · Rating 5 out of 5]

Excellent book for anyone responsible for a business website. Contains many best practices and guidelines that can impact the bottom line significantly.

[Dustin · Rating 4 out of 5]

Great reference for anyone wanting to create a website from scratch or improve one that needs help (increased conversion & better usability). Lots of great examples of the concepts discussed.

[Claire Durrant · Rating 1 out of 5]

So awful. So dated. Please, please, please do not rely on this for design advice. Just...anything else.