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McKinsey Bcg Problem Solving That Creates Value

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Paperback

Published December 21, 2023

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34 reviews
February 9, 2025
這本書對比麥肯錫與 BCG 的問題解決思維,深入剖析兩大顧問公司的策略差異與優勢。麥肯錫強調結構化分析,快速找出標準答案,而 BCG 則更注重動態調整與長期價值創造。作者不僅介紹了這些方法,還提出如何結合兩者,讓讀者在實務上更靈活應用。內容清晰、有實例,適合對策略思維與顧問工作有興趣的讀者。值得一讀,但如果期待的是具體的操作指南,可能會覺得略偏理論。
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