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How to Use MailChimp for Beginners: The Indie Author's Guide to Email Marketing
As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.
If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base.
In this short guide you'll discover:
-How to set up your account and start your first list
-How to build various types of signup forms
-How to build your first campaign
-How to understand analytics
-Ideas for building your mailing list
-General tips and do's and don'ts for writing your campaigns
-Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms
Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills.
If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base.
In this short guide you'll discover:
-How to set up your account and start your first list
-How to build various types of signup forms
-How to build your first campaign
-How to understand analytics
-Ideas for building your mailing list
-General tips and do's and don'ts for writing your campaigns
-Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms
Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills.
- GenresWriting
76 pages, Paperback
First published June 29, 2014
30 people are currently reading
179 people want to read
About the author
Adam Netherlund
3 books3 followersAdam Netherlund has worked in two bookstores in his young life and it was there that his passion for books began to really take hold. Adam enjoys reading mysteries, thrillers, and pulp books from days long past. He lives in Ontario, Canada with his wife and their pug, Vincent.
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Displaying 1 - 8 of 8 reviews
December 27, 2019
If you are as dense as I am about techie kind of things, and do not find MailChimp easy and intuitive (I do not), this can be a helpful resource., even though it was written a few years ago.
I found it helpful, and it filled in a few of the brain gaps. I will be referring back to it, again, at some point when I decide to send out another newsletter.
I found it helpful, and it filled in a few of the brain gaps. I will be referring back to it, again, at some point when I decide to send out another newsletter.
May 9, 2015
This is a very helpful book, written in layman's terms and easy to follow. I wanted to compare Mailchimp to a similar program and the information in Netherlund's book was exactly what I needed.
This book is short, a fast read but my copy now has so many highlighted sections it'll be an important resource for a long time, I think!
This book is short, a fast read but my copy now has so many highlighted sections it'll be an important resource for a long time, I think!
July 26, 2022
Helpful for a beginner (Which I am)
The Kindle version is three bucks. Yes, it’s basic info, but I found it very helpful. The book is well laid out, the links work well, and it’s easy to understand and apply. It is short which is great because you are not overwhelmed with too much information. This book is a great starting point for learning about MailChimp.
The Kindle version is three bucks. Yes, it’s basic info, but I found it very helpful. The book is well laid out, the links work well, and it’s easy to understand and apply. It is short which is great because you are not overwhelmed with too much information. This book is a great starting point for learning about MailChimp.
August 20, 2021
Good beginning primer
I just started using MC for my job and needed something to get me to an intermediate level quick. This was a great instruction manual on the basics with tips on analytics and good plugins.
I just started using MC for my job and needed something to get me to an intermediate level quick. This was a great instruction manual on the basics with tips on analytics and good plugins.
May 21, 2017
A good start into MailChimp
A quick and helpful little guide for the beginner. I would continue reading if there was a follow-up going into more detail.
A quick and helpful little guide for the beginner. I would continue reading if there was a follow-up going into more detail.
July 10, 2018
Not helpful
April 1, 2016
Great for beginners
The information is great for those just beginning to set up a MailChimp account, and it provides links to immediately put into practice what he explains. I enjoyed the tips on building your lists. I would have liked a bit more information on the benefits of the paid versions and he glossed over some things which I would have liked to know more about. Perhaps there'll be a second book.
The information is great for those just beginning to set up a MailChimp account, and it provides links to immediately put into practice what he explains. I enjoyed the tips on building your lists. I would have liked a bit more information on the benefits of the paid versions and he glossed over some things which I would have liked to know more about. Perhaps there'll be a second book.
January 7, 2015
Ottimo per capire come poter usare Mailchimp, nella maggior parte dei casi gratuitamente, per fare marketing dei propri libri. Vale per gli autori indipendenti, ma la maggior parte delle informazioni contenute nel libro valgono anche per chi deve fare marketing di altro (prodotti, servizi etc)
Displaying 1 - 8 of 8 reviews